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Monday3rdMarch20252:00pm

BTM5PROSEP24:CaseStudy-FirstSubmissionInbox(globalbanking.ac.uk)

Wednesday5thMarch20252:00pm

BTM5PROSEP24:CaseStudy-LateSubmissionInbox(globalbanking.ac.uk)

Friday2ndMay20252:00pm

BTM5PROSEP24:CaseStudy-Resubmission1Inbox(globalbanking.ac.uk)

Monday23rdJune20252:00pm

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This assignment involves preparing a 4,000-word case study report on your understanding of OperationsManagement(OM).Youarerequiredtousetheories,concepts,andcontemporary practices to support your argument. Use examples from the case study (TUI Group), further research, in the tourism industry where necessary to demonstrate a clear understanding of the theories, concepts, and contemporary practices of OM and why they are important for organisational performance.

ThereportmustbesubmittedinMicrosoft WORDformat.Youmustincludeappropriatein- text citations and references according to the CCCU Harvard Referencing Style.

WHATYOUAREBEINGASKEDTODO?

Youarerequiredtostudythecaseandthenwriteareportof 4,000words(thiscanbeoveror under by 10%, i.e., 400 words) in relation to your analysis of the case organisation:

1. DiscusshowTUIGroupmanagesitsoperationsandoutlinethekeyprocesses involved.
2. Explaintheobjectivesofprocessdesign,howTUIGroupachievestheseobjectivesand the benefits to their processes.
3. EvaluatehowTUIGroupenhancesthecustomerexperienceandintegratesservices with its core offerings.
4. ExaminethestrategiesTUIGroupusesforplanning,control,andqualitymanagement in its operations.
5. AnalysehowTUIGroupaddresses,sustainabilityandsuggestpotentialimprovements in responsible operations.

1. This Assignment Guide should be used in conjunction with the Assignment Brief as its purpose is to provide guidance as to how best to respond to the requirements of the assignment.Bothdocumentsgiveanindicationofwhatthemarkerwillbelookingforin the piece of work.
2. The task requirement is a report, not an essay or reflective journal. You must therefore ensurethatyourstructure,outline,content,styleandpresentationaccordwithacademic writing conventions for a report.
3. Headers,bulletpoints,picturesandgraphs,boldoritalicsfontsshouldbeusedwhere appropriate in the report. Table of contents is also required.
4. Ensureappropriateformatting.Forexample,youshoulduse12-pointfontsize,1.5line spacing and distribute your text evenly between margins.
5. YoumustusethecorrectCanterburyHarvardReferencingStyleforyourin-textcitations and reference list.
6. Makesureyouproofreadandedityourworkpriortofinalsubmissiontoavoidgrammar, spelling, punctuation, and in-text citation mistakes as well as to ensure that you have covered everything.
7. Youmustuseaminimumof20sources  includingtextbooks,journalsandother academic/credible published and web sources.
8. DonotuseWikipedia,unverifiableblogsoranysoftwaretogenerateyourwork.
9. Makesureyouadheretotherequiredwordcountofthecasestudyreport(4,000)+/-10%, as 10markswill bededucted from yourtotal grade,ifyouexceedthe required word count (i.e., if you exceed 4400 words) and your grade will be capped at 40%, if you write below the required wordcount (i.e., if you write below 3600 words) and the marker cannot identify if the learning outcomes have been met.

Coretexts

• Slack, N.,Brandon-Jones,A.andBurgess, N.(2023). Essentials OfOperationsManagement. S.L.: Pearson Education Limited.
• Slack, N., Brandon-Jones, A. and Burgess, N. (2022). Operations Management 10th edition. S.L.: Pearson Education Limited.

Recommendedtexts

• Johnston,R.,Shulver,M.,Slack,N.andClark,G.(2021).ServiceOperationsManagement5th edition. Harlow: Pearson Education Limited.

• Camilleri, M. A. (2019). Tourism planning and destination marketing. Bingley, UK Emerald Publishing.
• Paton, S., Clegg, B., Hsuan, J. and Pilkington, A. (2021). Operations management. London[U.A.] McGraw Hill.
• Robinson,P.andJones,P.(2020).OperationsManagement.OxfordUniversityPress.

Additionalresources/journals

• Adhikari, A. and Bhattacharya, S. (2016). Appraisal of literature on customer experience in tourism sector: review and framework. Current Issues in Tourism, 19(4), pp.296-321.
• Agarwal, N. and Mohan, A. (2021) ‘Influence of Social Interaction on Customer Experience in Tourism Industry’, Purusharta, 14(2), pp. 104–116. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=158334009&site=ehost-live (Accessed: 10 September 2023).
• Alonso, A.D. and Ogle, A. (2008). Exploring design among small hospitality and tourism operations. Journal of Retail & Leisure Property, 7(4), pp.325–337. doi: https://doi.org/10.1057/rlp.2008.23.
• Bozkurt, A. (2010). Tourism Industry and Standardisation: An Impossible Task?. Journal of Cukurova University Institute of Social Sciences, 19(3), 331-344.

• Bozkurt,A.(2012).TourismIndustryandStandardisation:PossibilitiesandOpportunities.

  ÇağÜniversitesiSosyalBilimlerDergisi,9(1).

• Bustinza Sánchez, Ó.F., Vendrell-Herrero, F., Baines, T.S. and Parry, G. (2015). Service business model and performance: Unpacking the complex relationship.
• Godovykh, M. and Tasci, A.D. (2020). Customer experience in tourism: A review of definitions, components, and measurements. Tourism Management Perspectives, 35, p.100694.
• Jakulin, T.J. and Golob, A. (2015). Systems Approach to Standardisation, Classification and Modelling of Managed Events for Tourism. Organizacija, 48(3), pp.188–197. doi:https://doi.org/10.1515/orga-2015-0016.
• Lemon,K.N.andVerhoef,P.C.(2016).UnderstandingCustomerExperienceThroughoutthe Customer Journey. Journal of Marketing, [online] 80(6), pp.69–96.
• Li,K.,Ji,C.,He,Q.,&Rastegar,R.(2023).Understandingthesense-makingprocessofvisitor experience in the integrated resort setting: Investigating the role of experience-centric attributes. International Journal of Tourism Research, 25(5), 491–505. https://doi.org/10.1002/jtr.2584
• So,K.K.F.,Li,X.andKim,H.(2020).Adecadeofcustomerengagementresearchinhospitality and tourism: A systematic review and research agenda. Journal of Hospitality & Tourism Research, 44(2), pp.178-200.

Journals:

• TheJournalofOperationsManagement(JOM)
• OperationsManagementResearch
• InternationalJournalofOperations&ProductionManagement
• InternationalJournalofSupplyandOperationsManagement
• ProductionandOperationsManagement
• CharteredInstituteofProcurementandSupply

• Manufacturing&ServiceOperationsManagement
• StrategicManagementJournal
• JournalofStrategyandManagement
• JournalofSustainableTourism

FurtherDigitalResources

• ABI/INFORMCollection(ProQuest)
• AcademicSearch Index
• arXiv
• BusinessSourceComplete(EBSCOPublishing)
• ConstructionNews
• Economist
• EmeraldManagementReviews(Emerald)
• EntrepreneurialStudiesSource
• eBookBusinessCollection(EBSCOhost)
• eBookCollection(EBSCOhost)
• FT.com
• GOBIE-books
• HarvardBusinessReview
• IndianJournals.com
• IndustryStudiesWorkingPapers
• JSTORJournals
• Pearson
• PrincetonUniversityPress
• SageAcademic Books
• SCOPUS(Elsevier)
• Wiley

ThisassignmentshouldbesubmittedelectronicallyviaMoodle(moduletutorswilldiscussthisprocesswithyou during class time).

• YoumustsubmityourworkinMicrosoftWORDdocument format.
• You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.
• Please ensure that you have submitted your work in the correct link on the assessment tab. Also note thatstudents may be penalised for submitting their assessments in the wrong link.
• Onceyouhavesubmittedyourwork,youwillreceiveadigitalreceiptasproofofsubmission,whichwillbesent toyourforwardede-mailaddress(providedyouhavesetthisup).Pleasekeepthisreceiptforfuturereference, along with the original electronic copy of your assignment.
• You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: Academic Misconduct Policy. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
• ItisthecompleteandsoleresponsibilityofthestudenttouploadtheirassessmenttoTurnitinforMarkingprior tothespecifieddeadline.Studentsshouldnotrequestlecturerstosubmitassessmentsontheirbehalfasthey are unable to do so.
• To avoid uploading issues, students should aim to upload their assessment several hours prior to the deadline to avoidTurnitin issues around the deadline time or accidentally submitting to the wrong submission link. It is

ThisassignmentshouldbesubmittedelectronicallyusingMoodletotheModuleSubmission link.

ThisassignmentwillbesubjecttoAnonymousMarkingbylecturersthereforeyoushouldnot upload any front sheets forthis assignment or put any information into the assignment brief that identifies you either by name or student ID.

This assignment will be subject to Random VIVA selection.You will be asked to attend a meetingtodemonstrateyourknowledgeoftheassignmentwhichshouldtakenolongerthan 20-30minutes. Pleasenotethat failureto attendthemeetingmeansthat the assignmentwill be graded zero until you have attended.

Allsubmission&resubmissiondatesandtimeareasstatedatthebeginningofthis Assignment Brief.

Youshouldsubmityourassignmentforalldeadlinesearlierthan2:00pmonthedate stated.

Late submissions can be accepted for Summative Submissions only up to a maximum of 2 workingdaysafterthesubmissiondeadline.Thisdoesnotapplytoresubmissiondeadlines.10 marks deduction will be made by CCCU for all late submission.

Worksubmittedmorethan2workingdaysafterthedeadlinewillnotbeacceptedandwillbe recorded as non-submission.

AssignmentssubmittedtoResubmissionsdeadlinewillbecappedat40byCCCU.

Ifyouareaffectedbyeventswhichareunexpected,outsideyourcontrolandshort-termin nature (i.e. lastingone to two weeks),under theexceptional circumstances procedure you may be eligible for:

• Self-Certification-Asevendayextensiontoyourcoursework.Studentsarealloweda maximum of 2 self-certification request per academic year can be requested.

PleasenotethatExaminationsandtime-constrainedtestarenoteligibleforthesevenday self-certification request

• ExtenuatingCircumstances-A14dayextensiontoyourcourseworkbuttheremustbe evidence to support the request.

Youcanmakeaself-certificationrequestupto14calendardaysbeforeyour deadline:

• forcourseworkitmustbenolaterthan2pmonthedeadlinedate

SuspectedAcademicMisconductor Breach of Academic integrity

The Assignment will be graded zero. Written feedback will be ‘This assignment has beenidentifiedaspotentialAcademicMisconduct/BreachofAcademicIntegrity.You will be invited to a meeting to discuss’.

You will be invited to a meeting with an academic Misconduct reviewer. When you attend the meeting if Academic Misconduct or the breach of Academic Integrity is upheldyouwillbeaskedtorewritethesectionoftheassignmentitappliestoandre- submit the assignment.

DonotuploadanyassignmentstotheAMCsubmissionlinksbeforethemeeting otherwise it will be removed.

Failuretoattendthemeetingmeanstheassignmentwillremaingradedatzeroand you will be unable to pass the module until you have attended the meeting.

The assignment is more than 10% over the prescribed wordcount i.e. for3,000words,if3,400issubmitted excluding the cover page, table of contents,referencesandappendices.

A 10-mark deduction applied to the overall grade that is manually entered by the Lecturer.Thisdeductioniscappedat40%,whichmeansanassignmentcannotget less than 40% if a deduction has to be made.

For example, if the mark for the assignment was 60. The lecturer would deduct 10 marksandthemarkwillbe50.Writtenfeedbackwillalsostate‘Thisassignmentis 10% over the wordcount and 10 marks have been deducted’.

Thisassignmentwillbegradedbelow40.

Whereastudentsubmitsa.pdf instead of a word document.

ThisassignmentwillbegradedaFail.

The lecturer will grade as 1 and the written feedback will state ‘This is a pdf submissionandisnotallowed.AllsubmissionsshouldbeinMicrosoftWordformat’.

Studentsnotworkingintheirgroups as agreed by the lecturer.

ThisassignmentwillbegradedaFail.

Thelecturerwillgradeas1andthewrittenfeedbackwillstate‘Thissubmissionwas not completed in the designated group’.

Pleasenote:Whereastudenthasaskedthelecturertomovefromtheiroriginal group and the lecturer has agreed this does not apply.

TheOralrubriccriteriaisnotmoved,andtheoralcriteriawillremainatzero.

ThisassignmentwillbegradedaFail.

Thelecturerwillgradeas1andthewrittenfeedbackwillstate‘TherewasnoOral presentation in class and the submission was not converted to Microsoft Word’.

ThisassignmentwillbegradedaFail.

Thelecturerwillgradeas1andthewrittenfeedbackwillstate‘Therearenoslides

presentintheassignmentsubmission’.

Iftheassignmentisgroupworkand the resubmission is not changed to individual work.

Ifagroupassignmentisfailedthenthe resubmittedworkmustbechangedby a minimum of 25% to make it an individual piece of work.

This means if a Group Presentation is 12 slides a minimum of 3 must be different to the group submission. If theassignmentisaGroupPosterwith 6 text boxes, then a minimum of 2 of them must be different to the Group Poster.

ThisassignmentwillbegradedaFail.

Thelecturerwillgradeas1andthewrittenfeedbackwillstate‘Thisresubmission should be individual and a minimum of 25% of the assignment has not changed’.

Thisassignmentwillbegraded0andthewrittenfeedbackshouldstate‘This assignment is unreadable by Turnitin and cannot be checked for Academic Misconduct. It has been referred for an AMC meeting’.

TheassignmentwillthenbereferredforAcademicMisconductinvestigation.

Thereferencerubriccriteriaisnotmovedandthatcriteriawillremainatzero

Anassignmenthasareferencelist, but no citations.

Thereferencerubriccriteriaisnotmovedandthatcriteriawillremainatzero.

Written feedback should state ’The reference criteria has been graded Zero as no citationshavebeenused.Pleaseincludecitationsinyourassignmenttosupportthe academic points being made’.

Anassignmenthasnocitationsand no reference list.

Foundation&Level4-Thereferencerubriccriteriaisnotmovedandthatcriteriawill remain at zero. The written feedback will state ‘Please ensure that you use citations and references to support your assignment submission’.

AtLevel5andLevel6thiswouldbegradedasaFail.Thelecturerwillgradeas1and written feedback will also show ‘This assignment has no citations and no reference list’.

ThisassignmentwillbegradedaFail.

The lecturer will grade as 1 and written feedback should state 'This assignment was submittedafterthedeadline.Pleaseresubmitatthenextresubmissionopportunity.'