Introduction and Rationale

This assessment provides you with an opportunity to demonstrate your understanding of what creativity is and why it is important for organisations. It also allows you to show that you can conduct an interview, analyse and report on the data, and use this data to inform your arguments for why creativity is important in the workplace.

The purpose of your report is to explain what creativity is, and why creativity is important to organisations. That is, why should organisations try to be creative and encourage creativity within their employees? What benefits would this bring to the organisation?

Assessment Guidance

Your report should cover the following:

1. Abstract

A brief summary of the report.

1. Introduction

Introduce the topic and why it is important. That is, why the reader should be interested in reading the rest of the report. ‘Set the scene’ and provide contextual and background information.

1. Literature Review 

• Defining creativity

Explain to the reader what creativity is. Provide a referenced definition. You may want to discuss how this definition is the same as, or different to, some of the many other definitions of creativity.

• What the literature says: reasons why creativity is important for organisations (critical analysis)

This will be one of the biggest sections of your report, if not the biggest section. You are welcome to use subheadings within this section. Use this section to discuss some of the reasons why creativity is important for organisations (e.g. because it enables them to create new products/services). You do not have to discuss all the reasons why creativity is important: it is better to discuss fewer topics in more depth than discuss many topics with very little or no detail. Use good quality sources to reference your arguments (compare and contrast different viewpoints from authors, theories and real-world examples).

1. Research approach and Methods: your interview data (reasoned justification +/- of methods used)

Method (how you collected the data). You are expected to interview one person about creativity in the organisation they work in. This could include asking them about what creativity means to them, and why they think creativity is or is not important to their organisation. You could also ask for examples of creativity within their organisation. You can interview anyone who is working. 

1. Data analysis – What your data says: your interview data (reasoned justification +/- of methods used)

Identify and explain the method of data analysis - Results ( analyse your data and explain what the data revealed, connecting your findings from data to theories, providing adequate examples to interpret the data collected) Present evidence that support your argument from transcript in the appendices. 

1. Conclusion (reflection – did you answer, why creativity is important in organisations?)

Remind the reader of the key points you made in your report. The conclusion for a report of this length would usually be approximately half a page.

1. References

Follow Bath Spa’s referencing guidelines for your reference list. Pay particular attention to using only good quality sources. 

1. Appendices

Appendix 1 – Interview script

Appendix 2 – Informed interview consent form

Appendix 3 – Interview plan

Appendix 4 – Ethics form 

Your Interview

It is recommended that you record your interview, transcribe it, and then use thematic analysis to analyse the data. You must ask your interviewee to provide their informed consent to be interviewed, and you should mention that you have done this in the Method subsection of your report. Please remain professional at all times when conducting the interview.

Interview question examples:

Q1. Why do you think creativity is important to an organisation?

Q2. How does your organisation encourage creativity?

Q3. How has creativity benefitted yourself and colleagues? Any examples you can think of i.e. risk and collaboration?

Q4. What benefits or detriment examples can you think of creativity brings to the workplace?

Notes

Your report will be capped at 40% if you submit it after the deadline, unless you have an extension. Extensions are granted only in the case of documented illness or other serious problems. Such extensions must be obtained before the submission date from Module Leader, and the work must be submitted by the agreed extension date. Work submitted up to one week late without an agreed extension will receive a maximum mark of 40%. Any coursework submitted more than one week late will not be marked and will receive a zero grade.

Failed attempt

0-39%

Satisfactory attempt

40-49%

Sound attempt

50-59%

Good attempt

60-69%

Excellent attempt

70-84%

Outstanding attempt

85-100%

Understanding

20%

Depth of knowledge

25% 

Structure

15%

General requirements

English

15%

Presentation

15%

Referencing

10%