LD4022 Introducing Marketing Assignment help

Instructions on Assessment

You are to submit a 1500 word report that focuses on a your restaurant offering a new product line/service that they currently DO NOT offer (e.g. Home delivery/cooking kits, frozen supermarket range, drive through, vegan/gluten free menu, mobile food van etc. – be creative!). The report should have the following sections:  
 
1.Descriptive overview of proposed new offering 
Briefly introduce the restaurant used in Component 1, Introduce and describe the proposed product/service offering, justifying why it would be successful in the context of your restaurant and linking to ‘Product’ theory. This section should be fully referenced to show where you found the significant details, both industry-based and from academic theory. 

2.Strategic and Tactical  overview of the proposed new offering 
Use this section to provide details of how you will implement your new offering using the remaining parts of the 7Ps framework. Firstly, provide a researched overview of the target market that you are targeting with the new offering. From here, you are required to address each aspect of the 7Ps framework (minus ‘Product’) explaining what recommendations you are making to the restaurant to successfully launch their new offering. For each section, you are required to clearly explain your practical ideas, justify these and link to any academic theory / concepts where appropriate. 

Please note you are not required to include a positioning map. 

3.Reference list 
Adhering to APA standards. This is the full list of references used within the various sections of the report, presented in full (as opposed to an in-text reference, which is how you present references in the main body). Everything in the list should appear in the main report, and everything in the main report should appear in the list. We are looking for you to demonstrate your research ability in identifying good quality sources, being able to use a range of appropriate sources, and being able to deal with an appropriate volume of research.  

Marking criteria: 
 
1.Introduction and descriptive overview of the new offering                 30% 
Coherent descriptions of current snapshot of the company/industry that justifies the new offering, supported by industry research and theory where appropriate.  
 
2.Strategic overview/Tactical overview of new offering:                 50% 
Comprehensive strategic and tactical overview of the new offering, supported by industry references.  
Correct identification and application of relevant marketing theory to support discussion.  
 
3.Reference list scrutiny (Depth/quality of research, APA usage):             10% 
Considering the quality, depth and breadth of the research, looking for a good balance  
between industry information (databases, company info, environmental info), and academic research (journal articles, textbooks), accuracy of APA formatting. Avoiding unsuitable/poor quality resources e.g., Wikipedia, Marketing91, Tutor4U, QuickMBA etc. 
 
4.Presentation/professionalism:                             10% 
Considering professional appearance of the work, appropriate language (3rd person narrative, formal) and layout, neatness, readability, use of report format (headings, subheadings, contents page), correct use of appendices, etc. 

Mapping to Programme Goals and Objectives

The assessment has been designed to assess the module learning outcomes (MLOs), which themselves contribute to the programme learning outcomes (PLOs):

Knowledgeable and Understanding:
Students will be able to:    

1.Identify contemporary professional practice in business and management and understand how it is informed by theory and research.
2.Use knowledge of business and management to solve complex problems related to professional practice, thereby identifying justifiable solutions.

Intellectual / Professional skills & abilities:
Students will be able to:    

1.Demonstrate effective interpersonal communication skills and the ability to work in multi-cultural teams.
2.Describe evidence of their self-reflection as a means of informing personal development planning.
3.Participate and engage in activities which demonstrate an understanding of the style of undergraduate learning in the UK.

Personal Values Attributes (Global / Cultural Awareness, Ethics, Curiosity):
Students will be able to:    

1.Undertake innovative project work and research
2.Identify an awareness of the cultural and ethical contexts in which international business operates
3.Cultivate a professional approach to study and learning appropriate to transfer to level 5

Mapping to Module Goals and Objectives

This assessment will contribute directly to the following Module goals and objectives:

Knowledge & Understanding:
1.     Demonstrate an understanding of the essential principles of Marketing theory and their    application in a variety of situations and organisations (MLO1)

2.     Demonstrate the ability to understand and apply Marketing principles in given scenarios to assist in the solution of marketing problems. (MLO2)

Intellectual / Professional skills & abilities:
1.     Analyse marketing problems; identify and justify solutions and consider their potential success. (MLO3)

2.     Present solutions to marketing problems through effective teamwork and associated communication. (MLO4)

3.    Develop research skills appropriate to the assessment of your chosen marketing topic. (MLO5)

ASSESSMENT REGULATIONS

You are advised to read the guidance for students regarding assessment policies. They are available online here.

Academic Misconduct

The Assessment Regulations for Taught Awards (ARTA) contain the Regulations and procedures applying to cheating, plagiarism, the use of Artificial Intelligence (AI) Systems, and other forms of academic misconduct.
    
The full policy is available here

You are reminded that plagiarism, collusion, the use of Artificial Intelligence (AI) Systems, and other forms of academic misconduct, as referred to in the Academic Misconduct procedure of the assessment regulations, are taken very seriously. Assignments in which evidence of plagiarism or other forms of academic misconduct is found may receive a mark of zero.

Late submission of work

Where coursework is submitted without approval, after the published hand-in deadline, the following penalties will apply. For coursework submitted up to 1 working day (24 hours) after the published hand-in deadline without approval, 10% of the total marks available for the assessment (i.e.100%) shall be deducted from the assessment mark.

For clarity: a late piece of work that would have scored 65%, 55% or 45% had it been handed in on time will be awarded 55%, 45% or 35% respectively as 10% of the total available marks will have been deducted.

The Penalty does not apply to Pass/Fail Modules, i.e. there will be no penalty for late submission if assessments on Pass/Fail are submitted up to 1 working day (24 hours) after the published hand-in deadline.

Coursework submitted more than 1 day (24 hours) after the published hand-in deadline without approval will be marked as zero but will be eligible for referral. The reassessment should where appropriate, and as determined by the Module Leader, be the same method (e.g. essay) but maybe with a different task (e.g. different essay title) or with the same task (e.g. the same essay title) as indicated in the Module handbook. 
In modules where there is more than one assessment component, Students are not required to complete all assessment components if an overall Pass Mark (40% UG, 50% PGT) has been achieved.

The only permitted exception will be in cases where the University is prevented from doing so by a PSRB requirement. In the case of PSRB requirements, a variation order will be required from the regulations.

In modules, where there is more than one assessment component and an overall pass mark has not been achieved, Students will be eligible for a referral* in the individual failed module and/or not attempted component(s) of assessment.

These provisions apply to all assessments, including those assessed on a Pass/Fail basis.

The full policy can be found here

Word limits

If the assignment is within +10% of the stated word limit no penalty will apply.

The word count is to be declared on the front page of your assignment and the assignment cover sheet.  The word count does not include:

The word count is to be declared on the front page of your assignment and the assignment cover sheet.  The word count does not include:

Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the word count.

If this word count is falsified, students are reminded that under ARTA this will be regarded as academic misconduct.

For those assessments where students are required to keep to the word limit, it is proposed that they should be informed that the marker will stop reading at the point when they judge that the word limit exceeds the recommended word count by more than 10%.  The marker will indicate the point at which they stop reading on the text.  

Students must retain an electronic copy of this assignment (including ALL appendices) and it must be made available within 24hours of them requesting it be submitted.

The full Word Limit Policy is available here

Note:     For those assessments or partial assessments based on calculation, multiple choice etc., marks will be gained on an accumulative basis.  In these cases, marks allocated to each section will be made clear

Referencing your work

In-text citations give brief details of the work you are referring to in your text. References are listed at the end of the text in alphabetical order by the author's name.  The general format of an electronic journal reference in the APA style is shown below:

Coutu, D. (2009). Why Teams Don't Work. Harvard Business Review, 87, 5, 98-105. Retrieved 29th April 2012 from EBSCO http://searchebscohost.com

Author/s name and initials are listed first, followed by year of publication in brackets.  Then there is the title of article and the journal where the article appears, which is in italics.  Then state the volume and issue number (in brackets) along with the pages where article can be located. Finally add the date the article was retrieved and then the name of the database, followed by the web address. Wherever possible use the homepage URL rather than the full and extended web address.

For further information on why it is important to reference accurately go to the Referencing and Plagiarism topic in Skills Plus available from the Library website: 
www.northumbria.ac.uk/skillsplus

You will find other useful help guides on Skills Plus to help you with the skills involved in writing your assessments and preparing for exams. For further information on the APA style of referencing see the Concise Rules of APA style and the APA website.