MG413

DatainsightsForBusiness Decisions

In-classPresentation:w.c. 08/04/2024.

SubmissionviaVLEby 19/04/2024before2 pm.

The UK techsectoremploysover1.7millionpeople, was valued at$1 trillion (£764bn)forthefirsttime in 2022andaddsover£150bntothe UKeconomyeveryyear. Companiesinthedigitaleconomyapplytheir techandexpertise to solveproblems andenhance day todayservices,providingbenefitsfor consumers across food delivery, health, energy, and many more sectors. The tech industry encompasses several business sectors, like e-commerce, internet software and services, financial technology, consumer electronics and telecommunications.

In groups of no more than 4 members, prepare a 15-minute presentation on the ‘ Role of data and informationwithintheTechnologyindustry’ –youcanchooseoneormoresectorandorganisations to help illustrate your findings.

Yourpresentationshouldcoverthefollowingtasks:

1. Whattypeofdata iscollectedandhowisitusedbytheindustry/sectors/organisation(s). Identify if this is Big Data, and if this is 1st, 2nd, or 3rd party data?
2. Describetraditionalmarket researchandhowthisisdifferentfromBigDataandusedinthe industry / Sectors.
3. Explainhowinformationiscapturedandstoredwith keyreferencestotypesofdatabasesand management information systems and find examples from the sector.
4. Describetheimpactoftechnologicaldevelopmentontheroleanduseofdatainthebusiness decision making process within this industry / sector.
5. Setouthowinformationanddataisusedwithinthedaytodayoperationsoforganisationswithin this sector and what is its strategic importance to the organisations within this industry.
6. Setoutaresearchplanforthisindustrytoimprovedatacaptureand itsuseina sector/organisation.

Seebelowforspecifictaskrequirements.

Your slide deck should have an agenda, introduction, clearly defined sections / headings and a conclusion.Yoursourcesshouldbecitedonthe slideandthenfullyreferencedinareferencelist slide at the end of the presentation.

Itisanticipatedthatyouwilluse specificorganisationalexamplesaswellassectorspecific information.

Youwillalsohavetheopportunitytoworkonyourgrouppresentationsduringseminartimeandyou can get tutor feedback on a draft presentation in the week before your pre-arranged timeslot.

Allgroupmembersshouldparticipateinthedeliveryofthisgrouppresentation.

Youmustsubmitonefile(WordorPDF)thatincludes:

• Theslidesofyourgrouppresentation;
• Accompanyingnotesandsupportingmaterial;
• Adetailedgrouplog,registeringwhohascarriedwhatwork.

AssessmentandFeedback

• Please keep a record of group work meetings, including attendance and work allocation and work done to the required standard. This should be submitted with the final report and slides. Use Microsoft OneDrive or Google Docs to do this.
  • Presentations will take place in a pre-arranged timeslot during normal tuition hours for this module.Failure to attend or failure to be punctual (without good reason) will be treated accordingly.
  • Presentationswillbetimed.
  • You will receive verbalfeedback immediately afteryourpresentation so you maywant tohave a pen and paper to hand to record some of this feedback.
  • YoushouldusethisfeedbacktomakealterationtoyourfinalsubmissiononLSSTConnect.
  • YouwillNOTbeprovidedwithyourgradeatthistimebutviaLSSTConnectwithinathree-week period following the submission deadline.

Please reference your work according to the Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com).Thisinformationisalsoavailable inbookform:Pears, R.and Shields, G. (2016) Cite them right: the essential reference guide. 10th ed. Basingstoke: Palgrave Macmillan. Copies are available via the university library.

Youareexpectedtoprovideatleastthreereferencestosupportyourpresentation.

Yourworkwillbeassessedontheextenttowhichitdemonstratesyourachievementofthestated

learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’sinstitutionalgradingdescriptors.Aproportionofyourmarkswillalsodependuponyouruseof

academicreferencingconventions.Thisassignmentwillbemarkedaccordingtothegradingdescriptors for Level 4.

Thisbeingagrouppresentationyouwillbereceivingamarkfortheperformanceofthegroup(thismostly relates to the structure and the content of your presentation).

Each member of the group will be questioned on the section of the presentation they have given. Individualmarkswillbeadjustedbaseduponwhethertheirindividualcontributionoftheknowledgeand understanding of their task and its link to whole project is appropriate for this level of study.

Thisassignmentshouldbesubmittedelectronically.

PleaseusetherelevantTurnitinsubmissionpointintheUploadMyAssignmentareaonLSSTConnect.

Pleaseensure that your workhasbeen saved in anappropriatefileformat. Turnitin will onlyaccept the followingfile types: MicrosoftWord and PDF.Yourfile mustalsocontainatleast20 wordsoftext, consist of fewer than 400 pages and be less than 40MB in size.

You can submit yourworkasmanytimesasyou likebeforethe submissiondate.If youdo submityour work more than once, your earlier submission will be replaced by the most recent version.

Onceyouhave submittedyourwork, you will receiveadigitalreceiptasproofof submission, whichwill be sent to yourLSSTe-mailaddress. Please keep this receiptforfuture reference,along withtheoriginal electronic copy of your assignment.

• You are reminded of the University’sregulationson academic misconduct, which can be viewed on the University website: https://bucks.ac.uk/     data/assets/pdf_file/0024/9546/Academic-Misconduct-Policy.pdf.Insubmittingyourassignment,youareacknowledgingthatyouhaveread and understood these regulations.

Thisassignmentshouldbesubmittedbefore14:00UKtimeonthesetdateofsubmission.

Workthat issubmitted up to 10 working days beyond the submission date willbe accepted as a late submission.Latesubmissionswillbemarked,andtheactualmarkrecordedbutwillbecappedatthe pass mark (typically 40%), provided that thework is of apassingstandard.Work submitted afterthis period will not be marked and will be treated as a non-submission.

Feedbackandmarksforthisassignmentwillbeavailablethreeweeksafterthedayofthesubmission.

0-34(F)–

Fail

35-39E –

Marginalfail

Knowledgeand Understanding (30%)

Thisshouldincludeevidence of:

    Types of data is collectedandused  bytheorganisation

    The orthodox marketresearches

    Howinformationis captured and stored

The                    work

demonstrates        an insufficient understanding                          of typesof       datais collectedandusedby the organisation, the orthodox                     market researchesand how information                               is captured and stored.

Theworkdemonstrates highly accomplished understanding of types of data is collected and used          by          the

organisation,          the orthodox           market  researches and how information is captured andstored.

Analysisandcriticality

(20%)

Thisshouldincludeevidence of:

    Logicargumentin discussing the differences and connections of concepts as detailed in the assignment tasks.

    Usetherangeof courseandother materials

Workdemonstratesa limitedornoabilityto develop lines of argument and make soundjudgementsof discussing the differences and connections of conceptsasdetailed in the assignment tasks.

Little or no use of relevant and appropriatesourcesto support arguments

Workdemonstrates aninsufficientability to develop lines of argumentandmake somesound judgements of discussing the differences and connections of conceptsasdetailed in the assignment tasks.

Thereissomelimited evidence of the ability to select evaluate and commentonalimited rangeofrelevantand

appropriatesources tosupportarguments

Application,evaluation  and recommendation (30%)

Thisshouldincludeevidence of:

    The impact of technological

development on theroleanduseof

The work demonstratesalimited  or no ability to apply andidentifytheimpact of technological development and use of data, its strategic

importanceandmake recommendations to

The work demonstrates an insufficient ability to applyandidentifythe impact of technological development and

use of data, its strategicimportance

Theworkdemonstrates a sufficient ability to apply and identify the impactoftechnological development and use of data, its strategic importance and make

recommendationsto improvedatacapture

Theworkdemonstrates an ability to apply and identify the impact of technological development and use of data, its strategic importance and make

recommendationsto improvedatacapture

Theworkdemonstrates an ability to apply and identify the impact of technological development and use of data, its strategic importance and make

recommendationsto improvedatacapture

Theworkdemonstrates an ability to apply and identify the impact of technological development and use of data, its strategic importance and make

recommendationsto improvedatacapture

Theworkdemonstrates an ability to apply and identify the impact of technological development and use of data, its strategic importance and make

recommendationsto improvedatacapture

data in the businessdecision making process withinyourchosen sector

    Dataused andits strategic  importanceto the organisationwithin  its sector

    Recommend improving data captureandusein

a sector/organisation

Transferableskills(20%)

Thisshouldincludethe evidence of:

    Presentationand  referenceskills

    Professionalism

Demonstrates limited or no ability in verbal communication is unclear (pace, pitch, clarityandenthusiasm) and no attempt in presentation design with no structure and no attempt to support with visual aids, all texts.

Too many errors in referencing or no reference.

Demonstrateslimited or     no     ability              in professionalism (punctuality,       time-

management way more exceeds 15 minutes or too short presentation, dress andinabilitytorespond and handle questions)

Demonstrates      an insufficientabilityin verbal

communication (pace,pitch,clarity andenthusiasm)and insufficient presentationdesign withnostructureand noattempttosupport withvisualaids,all texts.

Limited attempts to adheres to rules of Harvard Referencing in text, many elements missing in referencelist.

Demonstrates      an insufficientabilityin professionalism (punctuality,     time-

management way more exceeds 15 minutes or too short presentation, dress and inability to respond and handle questions)

Demonstrates            a sufficientabilityinverbal communication (pace, pitch, clarity and enthusiasm) and basic presentation designwith some attempt to provide structure and may/may not support with visual aids.

Satisfactory adheres to rules of Harvard Referencing in text, someelementsmissing in reference list.

Demonstrates            a sufficient     ability      in professionalism (punctuality,                             time-

management may exceed 15 minutes or too short presentation, dress and ability to respond and handle questions to some extents)

Demonstratesconsistent                        and confident                    ability     in verbalcommunication (pace,pitch,clarity and enthusiasm)              and

presentation designwithsomestructureand attempt to support with visual aids.

Good adheres to rules of HarvardReferencing in in text and ref list.

Demonstratesconsistent                                  and confident    ability               in professionalism (punctuality,           time-

management may exceed 15 minutes, dress and ability to respond and handle questions reasonably)

Demonstrates                        high proficient    ability                      in verbalcommunication (pace, pitch, clarity and enthusiasm)                          and sophisticated presentation                          design withclearstructureand support well with visual aids.

Very good adheres to rules of Harvard Referencing in text and in reference list

Demonstrates                        high proficient    ability                       in professionalism (punctuality                             time- management well in 15 minutes, dress                    and abilitytorespondand handle questions well)

Demonstrates                               highly accomplishedabilityin verbalcommunication (pace, pitch, clarity and enthusiasm)                                and sophisticated presentation                           design with clearstructure and supportwithexcellent visual aids.

Excellent adheres to rules of Harvard Referencing in text and in reference list.

Demonstrates                       highly accomplishedabilityin professionalism (punctuality                            time- management well in 15 minutes,   dress                             and abilitytorespondand handle                        questions excellently)

Demonstrates  exceptionalabilityin verbalcommunication (pace, pitch, clarity and enthusiasm)                              and sophisticated presentation                           design with clearstructure and support                                 with

outstanding visualaids. Outstandingadheres to rules of Harvard Referencing in text and in reference list.

Demonstrates  exceptionalabilityin professionalism (punctualityandtime- management well in 15 minutes,                  dress                  and outstandingabilityto respondandhandle questions)