1. This assignment must be submitted electronically by 4.00 pm on the submission date.
2. The new LSBU policy on late submissions (LS) and extenuating circumstances (EC) can be found here: Late Submission and Extenuating Circumstances Procedure (lsbu.ac.uk). It is the student’s responsibility to know this document and act in line with the procedures listed for each type of extension.
3. To submit electronically students must upload their work to the e-submission area within Moodle. The work must be submitted in MS Word or PDF format.
4. Students must detach and complete the declarations in the Appendix, sign them and attach them at the beginning of the individual written report.
5. Students are reminded that they must leave at least 24 hours between submissions if they make changes to their work. Each submission will overwrite the previous one until the due date and time have passed.
6. Students are reminded of the University’s regulations on cheating and plagiarism. In submitting their assignment, each student acknowledges that they have read and understood these regulations.
7. Students are reminded that it is their responsibility to keep an electronic copy of their assignment for future reference.
8. Citations need to follow the Harvard style referencing.
9. Turnitin must be used when submitting the work. Files not submitted via Turnitin will NOT be accepted.
10. The PASS mark is 50%.

- Evidence of in-depth theoretical knowledge of the concepts, theories,

models and frameworks of SIM (related to PESTEL, local, national and global

competition, the global marketing mix, global cultures, similarities and differences in buyer behaviours, global supply chain elements, distribution channels, big data,

sustainability, digital marketing and analytics. Relevance of sources, their validity, reliability, and diversity.

Total

100%

80% and above

An outstanding piece of work that is confidently written, in the correct format. It demonstrates an impressive understanding of how international marketing strategies apply in a ‘real’ business environment. Proves excellent awareness and understanding of the main changes in the global environment and in-depth knowledge of theoretical concepts related to global marketing mix elements, differentiated buyer behaviours, global supply chain management, distribution channels, big data, and where applicable, digital marketing and analytics. The theory is applied imaginatively. The application is well justified and there is evidence of depth of thought. The application ‘goes places’ and derives relevant market entry and international marketing strategies.

Very good visual awareness. Offers substantial conclusions and recommendations coupled with very good forecasting abilities. A full and reliable reference list. Excellent use of the Harvard Referencing System. Excellent ability to work

independently.

70%-79%

A very good assignment that is well-written, and in the correct format. It demonstrates a very good understanding of how international marketing strategies apply in a ‘real’ business environment in most parts of the work. Proves very good awareness and understanding of the main changes in the global environment but could do with more evidence of in-depth knowledge of theoretical concepts related to global marketing mix elements, differentiated buyer behaviours, global supply chain management, distribution channels, big data, and where applicable, digital marketing and analytics. The application is well justified but there may be more need for evidence of depth of thought in parts of the work. Good visual awareness. Offers good conclusions and recommendations, relevant market entry and international marketing strategies, but these could be explored further. A very good reference list. A well-applied

Harvard Referencing System. Demonstrates a very good ability to work independently.

60 - 69%

A good assignment that is well-written, and in the correct format. It demonstrates an above-average understanding of how international marketing strategies apply in a ‘real’ business environment. Proves good awareness and understanding of the main changes in the global environment but could benefit from further knowledge of theoretical concepts related to one or more of these aspects: global marketing mix elements, differentiated buyer behaviours, global supply chain management, distribution channels, big data, digital marketing and analytics. The assignment may be short on trends. The application is justified but it could do with more evidence of depth of thought. It derives relevant market entry and international marketing strategies. The use of visuals could be improved. Offers relevant conclusions and recommendations but these could be further explored. A good and relevant reference list but may benefit from more diverse sources. The Harvard Referencing System may need certain improvements. Demonstrates a good ability

to work independently.

50 - 59%

A basic assignment that is largely descriptive, and that demonstrates a basic understanding of how international marketing strategies apply in a ‘real’ business environment. Proves some good awareness and understanding of the main changes in the global environment, but there is a need for further knowledge of theoretical concepts related to at least one of these aspects: global marketing mix elements, differentiated buyer behaviours, global supply chain management, distribution channels, big data, digital marketing and analytics. The assignment is short on trends and may be more about the past than the present and future. Is short on deriving relevant market entry and international marketing strategies. The application is mostly justified, but more evidence of depth of thought is needed. The use of visuals could be improved. Offers some relevant conclusions and recommendations but these need to be further explored. An average reference list which could benefit from more diverse sources. The Harvard Referencing System may need improvements. Demonstrates an average ability to work independently. Overall, the answer demonstrates

a limited understanding of the key areas.

49% and below

A basic assignment that demonstrates a very limited understanding of how international marketing strategies apply in a ‘real’ business environment. Proves some limited awareness and understanding of the main changes in the global environment, is descriptive, and there is a need for further knowledge of theoretical concepts related to the global marketing mix elements, differentiated buyer behaviours, global supply chain management, distribution channels, big data, digital marketing and analytics. The assignment is very short on trends. The application is largely unjustified, and far more evidence of the depth of thought is needed. Fails to derive relevant market entry and international marketing strategies. The use of visuals is limited. Some attempts to conclude and may not offer justified recommendations. A rather limited reference list which could benefit from far more sources. The Harvard Referencing System may need improvements. Demonstrates a poor ability to work independently. Overall, the answer demonstrates a very limited understanding of the key areas. Overall, the answer may cover key areas but lack a logical or coherent structure or

have a sound structure but content lacking substance for a higher grade.