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Unit 2 Marketing Processes and Planning Assignment Help

ELECTRONIC ASSIGNMENT COVERSHEET

 

Course/Unit Information
QualificationPearson BTEC Level 5 Higher National Diplomain Business
Unit No and NameUnit 2 Marketing Processes and Planning
Unit CodeA/618/5033
Validity DateMay 2023 to November 2023
BatchOnsite Batch

 

Instructor Information
NameTausif Mulla
Email IDtausif@westford.org.uk
Contact Number+971 50 387 4778

 

                                                      Assignment Information
Schedule Code 
Full/ Part AssignmentFull Assignment
Date Assignment Issued21/11/2023
Date Assignment Due16/12/2023

 

Student Information

(To be filled by the student prior submitting the assignment)

Name 
Student ID 
Email ID 
Date of Submission 

Your assignment should meet the following requirements. 
Please confirm this by ticking þthe boxes before submitting your assignment

oThe first page is completely labeled with my name, instructor name and assignment information.
oI have completed and ticked the declaration page.
oThe contents of my assignment have been submitted to Turnitin and I have downloaded the report.
oI have strictly followed Harvard ReferencingStyle and Citations.

Student Declaration

 

I, _____________________ hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment for this qualification. All the sources, from which information has been obtained for this assignment, have been referenced as per Harvard Referencing format. I further confirm that I have read and understood the Westford University College rules and regulations about plagiarism and copying and agree to be bound by them. 

 

Students Signature                       : (signed)

 

Student Name                             :

 

Date                                          : 

 

Turn it in                                    :

The full Turn it in report in PDF Format must be uploaded on the LMS along with the Assignment Brief.

Achievement Feedback Summary

 

Assessor’s NameTausif Mulla 
PassMeritDistinctionGrades Awarded 
 
LO1 Explain the role of marketing and how it interrelates with other business units of an organization. 
P1Explain the concept of marketing and marketing operations including the different areas and role of marketing.M1Analyse the role of marketing in the context of the marketing environment.D1Critically analyse the external and internal environment in which the marketing function operates.P1 Achieved / Not Achieved  
P2 Achieved / Not Achieved 
P2Explain how the marketing function relates to the wider organisational context.M2Analyse the significance of interrelationships between marketing and other functional units of an organisation.M1 Achieved / Not Achieved 
M2 Achieved / Not Achieved 
D1 Achieved / Not Achieved 
LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives. 
P3Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives.M33 Review strategies and tactical approaches applied by organisations to demonstrate how business objectives can be achieved successfully.D2Evaluate strategies and tactical approaches to the marketing mix in achieving overall business objectives.P3 Achieved / Not Achieved  
M3 Achieved / Not Achieved 
D2 Achieved / Not Achieved 
LO3 Produce a marketing plan for an organisation that meets marketing objectives. 
P4Develop a marketing plan that includes key elements of marketing planning for an organisation to achieve marketing objectives.M4Produce a detailed tactical marketing plan that integrates the extended marketing mix to achieve marketing objectives.D3 Produce a strategic marketing plan for an organisation that measures achievement of marketingobjectives within key performance metrics.P4 Achieved / Not Achieved 
M4 Achieved / Not Achieved 
D3 Achieved / Not Achieved 
LO4 Develop a media plan to support a marketing campaign for an organization. 
P5Produce a media plan that includes recommendations and rationale for selected media activities that meet budgetary requirements and objectives of a marketing campaign brief.M5Devise an integrated multimedia plan, selecting appropriate digital, offline and social media channels for communication.D4 Provide a justified integrated multimedia plan based on quantitative and qualitative criteria.P5 Achieved / Not Achieved 
M5 Achieved / Not Achieved 
D4 Achieved / Not Achieved 

 

Overall Result/Grade

PASS/MERIT/DISTINCTION/REDO

 

[To Achieve a PASS, all P grade descriptors should be achieved; To achieve a MERIT, all P and M grade descriptors should be achieved; To achieve a DISTINCTION, all P, M and D grade descriptors should be achieved.]

 

Date:  

Summative Feedback:

 

Overall Feedback on current work with emphasis on how the student can improve and achieve higher grades in future.

 

 

 

 

 

 

 

GENERAL GUIDELINES

(Please read the instructions carefully)

 

  1. Complete the title page with all necessary student details and ensure that the signature of the student is marked in the declaration form.
  2. All assignments must be submitted as an electronic document in MS Word to the LMS (Use 12 Times New Roman script).
  3. All assignments must be submitted with an accompanying Turnitin report.
  4. Assignment that is not submitted to the LMS by the prescribed deadline will be accepted ONLY under the REDO and RESIT submission policy of Westford. 
  5. The results are declared only if the student has met the mandatory attendance requirement of 75% and/or a minimum of 50% under extenuating circumstances approved and ratified by the Academic Director. The student has to repeat the module (with additional fees applicable) if the attendance is below 50%. 
  6. The assignment should not contain any contents including references cited from websites likewww.ukessays.comwww.studymode.comwww.slideshare.net, www.scribd.com
  7. Students can refer Wikipedia as a source of information, but the references cited in Wikipedia must be mentioned. 
  8. Submit the assignment in a MS Word document with the file name being:

First Name Last Name_ abbreviation of the subject. 

Example: John Smith_MPP

 

Quick reference Checklist for the Faculty/Instructor to accept/reject the assignment before evaluation:

 

 

oAdherence to the deadline of submission date.
oOriginal file, cover sheet and format retained.
oStudent information and signature intact.
oFont style and size used as instructed.
oHarvard Referencing Style is strictly followed.
Assignment titleMarketing Processes and Planning

 

LO 01Explain the role of marketing and how it interrelates with other business units of an organization
LO 02Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives
LO 03Produce a marketing plan for an organisation that meets marketing objectives
LO 04Develop a media plan to support a marketing campaign for an organisation

 

Assignment Task 1Article on the Marketing Concept and Process Benchmarking

 

Scenario:

As a newly recruited Junior Marketing Analyst in Marketing Department, you are required to investigate a retail organization based on the various definitions and theories you have learnt about Marketing and its importance in business, explain how would current and future environmental changes / trends impact the role of marketing in business organizations. Critically assess the role of marketing in achieving company goals with a discussion on how the mentioned issues would impact the overall organization; your views on measures taken by the company and justification of your suggestions for improvement. Furthermore, you are required to select one competitive organization from a retail industry of your choice, compare and critically evaluate how your chosen organization and the selected competitor have used the marketing mix (7P’s) to achieve their organizational goals.

 

Assignment activity:

 

You have been approached by a Magazine, which has invited you to write an article aimed at introducing its younger audience to marketing as an exciting career pathway. As part of the article, you have been given a space (2000- 2500 words) and have been asked to do the following:

 

  • explain the concept of marketing and analyse the role of marketing in the context of the retail industry.
  • Explain and analyze how the marketing function works and interacts with other departments in the chosen organisation in the retail sector and how it supports the wider organisational context in terms of vision, mission, and objectives. 
  • critically analyse the external and internal environment in which the chosen company has to conduct its marketing operations.
  • Compare the marketing mix for any two products/product lines of the chosen organisation with any other organisation in the same sector.
  • Review and evaluate the marketing strategies and tactical approaches adopted by the chosen organisations and how these contribute to its success and meeting its overall business objectives. 

 

Assignment Task 2Marketing Plan 

 

Scenario:

 

In your role as a Junior Marketing Analyst at the Marketing Department, compile an individual report by formulating a marketing plan for a new product of selected retail organization giving special reference to monitoring and control measures. Furthermore, you are required to develop a strategic marketing plan for the new product line and justify the selected marketing mix. Evaluate selected media activities based on the objectives of a marketing campaign brief. Critically analyze and provide justifications based on quantitative and qualitative criteria of the integrated multimedia plan. 

 

Assignment activity:

 

On completion of the benchmarking analysis, you are required to prepare your findings as a report for the senior management team. Learner must submit a marketing plan that addresses the set brief. This should be written in a structured format, making use of heading and sub-headings, and using business language. The recommended word limit is 2,000 – 2,500 words. A detailed media plan needs to be fully integrated into the overall marketing plan. You have been asked to do the following:

 

  • Develop and produce a strategic marketing plan for the new product line that includes all the key elements of marketing planning and integrates the extended marketing mix. The plan should measure the achievements of marketing objectives within key performance metrics.
  • Provide an integrated multimedia plan (selecting appropriate digital, offline, and social media channels for communication). 
  • Determine the strategies and tactics by analyzing qualitative and quantitative criteria and recommend the allocation of resources based on their potential impact on achieving campaign objectives while considering budgetary requirements.

 

 

The submission is in the form of an individual written report. This should be written in a concise, formalbusiness style using single spacing and font size 12. You are required to make use of headings, paragraphs, and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 4000 - 5000 words, although you will not be penalized for exceeding the total word limit.

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