7052smm International Dimension of Marketing Assignment help

This document is intended for Coventry University Group students for their own use in completing their assessed work for this module. It must not be passed to third parties or posted on any website. If you require this document in an alternative format, please contact your Module Leader.

Contents:
Assignment Information
Assignment Task
Marking and Feedback
Assessed Module Learning Outcomes
Assignment Support and Academic Integrity
Assessment Marking Criteria

The work you submit for this assignment must be your own independent work, or in the case of a group assignment your own groups’ work. More information is available in the ‘Assignment Task’ section of this assignment brief.

Assignment Information
Module Name: International Dimension of Marketing
Module Code: 7052smm
Assignment Title: Individual Report
Assignment Due: Friday 29th November18:00 UK time 2024
Assignment Credit: 15
Word Count (or equivalent): 3000 +/- 10%
Assignment Type: Summative
Percentage Grade (Applied Core Assessment). You will be provided with an overall grade between 0% and 100%. You have one opportunity to pass the assignment at or above 40%.

Assignment Task
This is an individual assignment.

This assignment requires that you prepare a 3000-word report answering all parts of the following task:

You have been hired as a marketing consultant by LoveBee- LoveBee – LoveBeeBaby, a UK based SME company-

*Note: you are not under any circumstances to contact the company.

The company is currently assessing the opportunity for selling into an overseas market. You have been tasked to evaluate the situation and decide on a suitable market (country) for the company’s expansion. To support your decision, you are asked to prepare a business report to include the following:

**Note: This report will be marked holistically, rather than individual marks for each section. This is because marks will be awarded for synergy- a very important component of report writing. However, the relative importance of each section is indicated by the number next to the section (1 most important; 5 least important)

1.Provide an overview of the company. State which brand(s) you intend to recommend for overseas expansion in this section.    (5)

Approximate recommended word count for this section- 200 words

2.An analysis of the macro and microenvironments in 2 countries outside the UK to allow you to determine the one market which is most attractive for the company to expand its operations. This section should conclude with your recommendation for the host country. (1)

Approximate recommended word count for this section- 1400 words

3.Analysis of any cultural issues impacting consumer behaviour that the company should be aware of and address when entering your chosen country. Do not therefore include culture in section 2 above. At the end of this section, you should provide a profile of the target consumer in your host country. (3)

Approximate recommended word count for this section- 400 words

4.A critical analysis of the market entry strategy(s) the company should consider. At the end of this section, you should recommend which strategy(s) you recommend they use to enter your selected country. (3)

Approximate recommended word count for this section- 400 words

5.A discussion justifying which elements of the marketing mix should be adapted or standardised for the new market, including creative recommendations. (1)

Approximate recommended word count for this section- 600 word

You must include a range of research in all answers; this may include relevant concepts and theories from textbooks, journal articles, and market research databases such as Mintel, Euromonitor, company or industry sources. The report should be referenced using CU APA Referencing style.

The word count is 3000 words.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.
The word limit includes quotations but excludes the bibliography.

Submission Instructions:
The assessment must be submitted by 18.00:00 on 29th November 2024. No paper copies are required. You can access the submission link through the module web.

You must prepare and submit your work in Microsoft word.
Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
All work submitted after the submission deadline without a valid and approved reason (see extenuating circumstances below) will be given a mark of zero.
Extenuating Circumstances - The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control at

 https://livecoventryac.sharepoint.com/sites/students-registry-extensions-deferrals
Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

Marking and Feedback
How will my assignment be marked?
Your assignment will be marked by the module team.
 

How will I receive my grades and feedback?
Provisional grades will be released once internally moderated. Feedback will be provided by the module team alongside grades release.
Feedback will be on the Turnitin report.

Your provisional marks and feedback should be available within 2 weeks (10 working days)

What will I be marked against?
Details of the marking criteria for this task can be found at the bottom of this assignment brief.

Assessed Module Learning Outcomes
The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task.

The following module learning outcomes are assessed in this task:

LO1.    Critically evaluate the impact of cultural, demographic, ecological, economic, legal, political, social, and technological environments on international marketing activities.
LO2.    Appraise consumer behaviour in an international context.
LO3.    Demonstrate the ability to address and justify analysis of cross-cultural issues when making international marketing decisions.
LO4.    Critically analyse the specifics in applying marketing theories and tools to different international marketing settings.

Assignment Support and Academic Integrity
If you have any questions about this assignment please see the Student Guidance on Coursework for more information.
Spelling, Punctuation, and Grammar:
You are expected to use effective, accurate, and appropriate language within this assessment task.

Academic Integrity:
The work you submit must be your own, or in the case of groupwork, that of your group. All sources of information need to be acknowledged and attributed; therefore, you must provide references for all sources of information and acknowledge any tools used in the production of your work, including Artificial Intelligence (AI). We use detection software and make routine checks for evidence of academic misconduct.
Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion can be found on the Student Portal. All cases of suspected academic misconduct are referred for

investigation, the outcomes of which can have profound consequences to your studies. For more information on academic integrity please visit the Academic and Research Integrity section of the Student Portal.
Support for Students with Disabilities or Additional Needs:
If you have a disability, long-term health condition, specific learning difference, mental health diagnosis or symptoms and have discussed your support needs with health and wellbeing you may be able to access support that will help with your studies.
If you feel you may benefit from additional support, but have not disclosed a disability to the University, or have disclosed but are yet to discuss your support needs it is important to let us know so we can provide the right support for your circumstances. Visit the Student Portal to find out more.

Unable to Submit on Time?
The University wants you to do your best. However, we know that sometimes events happen which mean that you cannot submit your assessment by the deadline or sit a scheduled exam. If you think this might be the case, guidance on understanding what counts as an extenuating circumstance, and how to apply is available on the Student Portal.

Administration of Assessment
Module Leader Name: Mark Goodman
Module Leader Email: aa3350@coventry.ac.uk
Assignment Category: Written Attempt Type: Standard Component Code: Cw1

Assessment Marking Criteria                         

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