Module Co-ordinator/

Tutor:

1. This assignment must be submitted electronically by 4.00 pm on the submission date.
2. To submit electronically you must upload your work to the e-submission area within the respective module on Moodle.
3. Multiple drafts can be submitted up to the submission date. 
4. Please remember you must leave at least 24 hours between submissions if you make changes to your work. Each submission will overwrite the previous one until the due date and time has passed.
5. You are reminded of the University’s regulations on cheating and plagiarism. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
6. You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.
7. Your citation needs to follow the Harvard style referencing. 

This Assignment was developed to assess the following Learning Outcomes:

Knowledge and Understanding

• Understand how to diagnose and evaluate companies and ideas
• Apply practical consulting to an organisation

Intellectual Skills

• Be able to develop appropriate research strategies and effectively apply research techniques for consultancy interventions

The brief for this assessment is as follows:

You are expected to write a 1,500-word Business Evaluation Report covering an enterprise of your choice evaluating 3 key main strengths and weaknesses. You are then expected to focus on one weakness, explaining why this weakness exist and suggest a viable solution as to how the company can improve in line with their key strengths.

Students are expected to choose an innovative organisation based anywhere in the world. Critically analyse its innovation and market position through categorising the type of innovation the enterprise is involved with and by highlighting some of its weaknesses and strengths after which students will be expected to present one thoroughly researched recommendation that is both viable and feasible for their chosen enterprise to help it combat one of the weaknesses the students identified.

It is essential the recommendation presented highlights how it would impact your chosen organisation and explaining its success rate based on adoption of similar strategy by other organisations. To do so, you are expected to conduct in-depth research into your chosen enterprise, its innovation and its main competitors and to justify your recommendations for improvement using quality secondary data and proper market analysis.

N.B. The word count may be 10% more, but not less, than 1,500.

Each task is being marked according to the following rubric: 

What they do and how they’re innovative?

Preferably not older than 15-20 years.

Acceptable companies can be from student’s home country.

Use of university blogs (optional & supplementary)

Use of news media articles (optional & supplementary)

Structure:

Cover Page                                        [Not Part of the Word Count]

ToC                                                   [Not Part of the Word Count]

Executive Summary (Optional)        [Not Part of the Word Count]

Body                                                 [Min 1,500. Max 1,650]

Reference List/Bibliography            [Not Part of the Word Count]

Appendix (Optional)                        [Not Part of the Word Count]

Use of Graphs (optional)

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