StudentReferenceNumber

(SRN)

MarksandSpencer(M&S)isoneoftheleading

departmentstoresandgroceryretailersbasedinthe United Kingdom (UK)

STARBazaar,aTATA&TESCOENTERPRISE,isa multi-

formatretailchainwhichisfocusedonfood&grocery.

HighDistinction (80-

100%)

Limited knowledge and appreciation of abasicwiderfieldof technological opportunities and challenges faced by your organisation.

More clarity and precision of technological challengesthoughts and practices related digital transformationwere missing.

Limited  identification of a range of internal andexternalthreats of digital technologies.

Limited identificationand

discussionofclear

Satisfactory  knowledge and identificationofa range of internal and external technological threats.

Satisfactory  approach,focusing onkeyareasofthe organisation such as operation, marketing, consumer insight or data visualisation challenges.

Satisfactory academic/intellect ual skills. Wholly original work with good reflection

and solid, well- reasoneddigital

Good knowledge and application of current and emerging thoughts on digital transformation  threats and opportunities.Good knowledge base, exploring and analysing internal andexternalthreats and technological challenges. Good presentation and justification of the organisation’s technological challenges which clearly link to the factors driving this transformation.

Goodpresentation andjustification of

Excellent knowledge anddetailedusageof recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities.

Excellent knowledge base, exploring and analysinginternaland external threats and technological challenges need.

Detailed presentation andjustificationofthe organisation’s technological challenges which clearly link to the

factors driving this transformation.Able

Outstanding knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practicesofdigital transformation  threats and opportunities.

Detailed evaluation of what factors are driving the organisation’s technological challenges underpinned with relevant reference sources.Outstanding knowledge base, exploring and analysinginternaland

externalthreatsand

technological challenges need. Extensive use of exampleswithaclear presentation and justification of the organisation’s technological challenges which clearly link to the factors driving this transformation. Able to employ advance critical analysis on some of the most recent digital initiatives run by different companies. Outstandingdetailed presentation and justification of the organisation’s digital transformation  objectives which clearly link to the factors driving this transformation. The submission can be

used as an outstandingexemplar.

personal research. Lackoftheoriesand applications of the digital disruption.

Failed to propose any digital technologies to sense changes, make informed decision and adjust tochangee.g.:IoT, AI-Machine Learning, VR, AR,XR Robotic Process Automation (RPA), 5G etc... Largely descriptiveandlack of reasoned judgements. Weak application of the Digital Business Agility Models.

personal research. Limited use of theories and applications of the digital disruption. Limited and brief discussion or proposal of digital technologies that can be used to sense changes, make informed decision and adjust tochangee.g.:IoT, AI-Machine Learning,VR,AR,XR Robotic Process Automation (RPA), 5G etc... Largely descriptive and lack of reasoned judgements.

Limitedapplication of the Digital Business Agility Models.Limited advice on the initiatives and technologies and howtodevelopthe three components of the Digital

research and evidence of an innovativeuseofa wide range of digital technologies with clear and consistent conceptual evaluation and application to the digital agility model.

Satisfactorycritical evaluation with solidandreasoned judgements.

Satisfactory evaluation and recommendation of 2 disruptive technologies.

Satisfactory demonstration of keyknowledgeand application the Digital Business Agility Models.

Clear advice provided to the organisationwith at least one

initiativeandone

original use of extensive personal research which has been thoroughly evaluated and applied to the Digital Agility Models. Good knowledge base, eachcomponentof theDigitalBusiness Agility Models is presentedindetail. Goodknowledgeof various innovative technologies reinforcedwiththe use of clear personal research which has been thoroughly  evaluated and applied to the Digital Agility Models. Good knowledge base, exploring and analysingemerging technologies, its theory and ethical issues with

considerable originalityand

use of extensive personal research which has been thoroughlyevaluated and applied to the DigitalAgilityModels. Excellent knowledge and evidence of multiple innovative technologies.

Excellent use of extensive personal research which has thoroughly and critically evaluated the key concepts. Excellentknowledge base, exploring and analysing the discipline, including various theoretical models and their ethical issues with considerable originality and autonomy.Excellent level of critical analysis and application of emerging technological concepts to the

chosencompany.

innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the Digital Agility Model. Detailed and outstanding knowledgebase,each component of the Digital BusinessAgility Models is presented in detail.

Each component of the Digital Business Agility Models is presented in detail. Outstanding  knowledge and evidenceofmultiple innovative technologies.

Outstandinguseof extensive personal researchwhichhas thoroughly and critically evaluated the key concepts. Outstanding knowledge base, exploring and

analysingthe

discipline, its theory andethicalissueswith considerable originality and autonomy.

Outstandingabilityof critical analysis, discussion and application of emerging technological concepts to the chosen company. All arguments are supported with academic literature and real case examples. The submission can be used as an

outstandingexemplar.

Weak evidence of researchanduseof appropriate sources. Weak  knowledge and applications of the digital-readyculture model. No mention of any of the four components of a

digitalreadyculture

Limited evidence of considerable  researchandlimited use of a range of appropriatesources.

Limitedknowledge and applications of the digital-ready culture model is very limited.

Limited explanation

Satisfactory evidence of researchona range of appropriate sources.

Satisfactory  knowledgebase; explores and explicitlyanalyse thedigital-ready

modelwithclear

Good evidence of research and good useofawiderange of appropriate sources.

Good knowledge base,exploringand analysing the

digital-readymodel, its discipline, its theory and benefits

ofcollaborative

Excellent evidence of a range of articles/journals used inresearch,reinforced with practical examples.

Excellent illustration of critical analysis of the digital-ready culture model, its discipline,theory,and

applycollaborative

Outstandingevidence of a range of books/articles/journal s/blogs used in research, reinforced with real case study examples.

Outstandinglevelofa balanced argument throughout.Illustrates an outstanding level

ofcriticalanalysisof

of the four components of a digitalreadyculture and how it can be applied to the organisation's transformation.

Limited advice on conceptsrelatedto a digital ready culture and leadership to support the digital transformation of the organisation.

and consistent conceptual evaluation of collaborative technologies. Satisfactory analysisofthefour components of a digital ready culture and clear application to the chosen organisation's digital transformation.

Satisfactory analysiswithsolid and reasoned judgements.

Largelydescriptive advice but related to the

chosen organisation.

technologies. Good analysis of the four components of a digitalreadyculture and clear application to the chosen organisation'sdigital transformation.

Good critical analysiswithstrong, well-reasoned judgements. Critical discussion and application of the concept of a digital ready culture to the chosenorganisation. Good use of examples to reinforce some arguments.

the digital-ready culture models, its discipline, theories, and application of collaborative platforms concepts. Numerousfactorsof digital ready culture are analysed and reinforced with real case studies and examples.

Outstanding critical evaluation with outstanding, well- reasonedjudgements. All arguments are supported with latest academic literatures and real case examples. Excellent discussion and application of the concept of a digital ready culture to the chosen organisation. Thesubmissioncanbe used as an

outstandingexemplar.

Weak knowledge base with some omissions and/or lack of theory of digital leadership skills. Failed to analyse and propose two appropriate digital leadership styles. Weak or failed to provide mechanisms required to build teams and influencenetworks in complex and interconnected digital organisations.

Overall,aweak attempt.

Limited knowledge base of key digital leadershipconcepts. Some appreciation of the basic wider field of digital leadership skillswith clarity and precision to the thoughts and practices related to the required discipline were indicated. Only provides 1 digital leadership stylewith a descriptive analysis.

Nevertheless,there was limited awareness of mechanisms required to build teamsandinfluence networks in complex and interconnected digitalorganisations. Only general concepts withoutapplication.

Satisfactory knowledge and appreciationofthe wider field of digital leadership skills.

Emerging application of thoughts and practices at the forefront of the discipline.The paperdoesprovide some digital leadership styles with some satisfactory discussions.

Satisfactory  awareness and demonstration mechanisms required to build teams and influencenetworks in complex and interconnected digital organisations.

Descriptive but applytheconcept to the chosen

Good knowledge and clear understandingofa range of digital leadership skills, some aspects of a wider field.

Application of current and emergingthoughts andpracticesfrom the discipline.

Good awareness anddemonstration of personal responsibility and professionaldigital leadership skills.

Good arguments, with clear advice about different digital leadership stylesandhowthey can help steering collaborationwithin the chosen organisation.

Critical discussions and application of mechanisms required to build teamsandinfluence

networksin

Excellent knowledge and strong understanding of the topic and clear evidence of understanding of the wider contexts of the digitalleadershipskills with coherence and the ability to synthesiseappropriate principles by reference to appropriate primary sources.Excellentand detailed usage of recent emerging thoughts are at the forefront with the use of various theoriesand practices from a range of appropriate sources. Excellent awareness and demonstration of personalresponsibility and professional digital leadership skills. Critical analysis and application of mechanisms required

to build teams and influencenetworksin

Outstanding knowledge and thorough understanding of the topic and explicit evidenceofthewider contextsofthedigital leadership skills with coherence and the ability to synthesise appropriateprinciples by reference to appropriate primary sources.

Outstanding and detailed usage of recent emerging thought at the forefront of the discipline and/or practicesfromarange of appropriate sources.

Outstanding  awareness and demonstration of personalresponsibility and professional digital leadership skills. Extensive and meaningful critical analysis of

professionaldigital

leadership skills and practice.Outstanding application of latest theories with examples of mechanismsrequired to build teams and influencenetworking in a traditional or digital organisation. All Arguments are supported with academic literature and real case examples. The submission can be used as an

outstandingexemplar.

Limited academic/intellectu al skills. Original work with personal reflectionandbroad evidence-based  critique. Solid structure and accuracy in expression.

Practical/profession al skills evident.

Satisfactory academic/intellect ual skills. Wholly original work with good reflectionand solid, well- reasoned judgements forming from evidence-based critique.Consistent structure and accuracy in expression.

Practical/professio

Good academic/intellectu al skills.

Demonstrates intellectual originalityand imagination

Outstanding academic/intellectual skills. Demonstrates intellectualoriginality, integrity, coherence, creativity, and imagination working consistently in the higher cognitive domains to a professional

standard.

The paper does not contain an introduction and conclusion. No references or weak use of Harvard referencingmethod with errors or inconsistencies.

Inadequate structure, expressionandlack of professionalism.

Satisfactory  introductionand conclusion.

Satisfactoryuseof Harvard referencing method with full and appropriate references.

Satisfactory structure, expressionwithan appropriate level ofprofessionalism.

Excellentanddetailed overview of the chosen organisation, what it does and the markets in which it operates. Strong conclusion and recommendation.

Excellentwithprecise, full and appropriate Harvard referencing method. Excellent structured layout and professional and accurate expression. Excellent communication skills adapted to suit all situations and audiences to a professionalstandard.

Outstanding and detailed overview of the chosen organisation, what it doesandthemarkets in which it operates. Strongconclusionand recommendation.

Outstanding with precise, full and appropriate Harvard referencing method. Extensive use of journals articles, magazine and latest research.Outstanding structured layout and professional and accurate expression. Outstanding communication skills adapted to suit all situations and

audiences to a professionalstandard.