Assignment 1 - LinkedIn Learning:

Course 1 - Communicating Across Cultures Certificate & 100-word reflection.

Course 2 - Developing Cross-Cultural Intelligence Certificate &100-word reflection.

Course 3 - International Marketing Foundations Certificate & 100-word reflection.

Time: By 18:00

Date:

C1 - 18th October 2024

C2 - 25th October 2024

C3 –1stNovember 2024
Method: Canvas 

• Evaluate and apply models of environmental analysis and in particular cultural analysis.
• Evaluate and apply appropriate global marketing strategies.
• Formulate and evaluate plans for the implementation of global marketing strategies
• Explain and critique different global marketing strategies.
• Advise on global marketing plans in terms of development implantation and control across cultures 

• Develop an understanding of the contemporary marketing challenges in an international context

Use LinkedIn Learning to 

• understanding and navigating cultural differences, essential for effective international marketing.
• work effectively in diverse cultural settings.
• lay a fundamental understanding of marketing principles.

• Performance will be assessed using HBS Grading Criteria (Rubric)

• Feedback for improvement will be given in writing via your Canvas modulesite within 4 weeks of submission

• Lateness Penalty: For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches the minimum pass mark (UG 40/PG 50).  Where the numeric grade awarded for the assessment is less than the minimum pass marks no lateness penalty will be applied.  If the coursework is submitted more than 5 days after the published deadline, it will not be marked and a grade of zero will be awarded.Please note: Referred coursework submitted after the published deadline will be awarded a grade of zero (0).”

• Extensions: Students do not have an automatic right to an extension.  If you require an extension, this must be requested in advance of the submission deadline.  Please give your reason(s) for needing an extension. Not all Assessments are eligible for an extension. Please check above.

Assignment Title:

Description of the assignment, task, content, and structure:

To enhance your learning for this module, there are three courses that make up the module, with each course accounting for 10% of the total module grades. These courses are available on LinkedIn Learning, which contributes 30% to the overall module grades.

You will need to register for a LinkedIn account if you haven’t already had one. Refer to the link for LinkedIn Learning https://ask.herts.ac.uk/linkedin-learning

To meet the requirements, you are expected to complete the specified courses and submit the following:

Certificate of Completion: Provide a copy of the completed certificate for each course.

Reflection on Learning Experience: Write a 100-word reflection on your learning experience for each completed course. This reflection should capture key insights, challenges faced, and how the course has impacted your knowledge or skills.

LinkedIn Course 1 (10%) - Communicating Across Cultures: Facilitates comprehension and navigation of cultural disparities, which are crucial for achieving effective international marketing. 

Below is a concise summary of the topics covered in the course: 

• Strategies for developing cross-cultural communication proficiency. 

• Techniques for modifying your communication style to suit various contexts. 

• Addressing implicit biases in communication • Establishing strong connections with colleagues from diverse cultural backgrounds 

• Gaining insight into the influence of language, tempo, manner, and nonverbal signals on communication.

You need to complete the course via the Link and achieve the certificate. Please upload your certificate along with a 100-word reflection on your learning experience, in a Word documentto the designated assignment folder on Canvas site.

LinkedIn Course 2 (10%) - Developing Cross-Cultural Intelligence: Emphasises the cultivation of aptitudes necessary for successful collaboration in many cultural environments. 

Below is a concise summary of the topics covered in the course:

• Analysing the distinctions between high and low context cultures. 

• Investigating the distinct aspects of individual culture and the contrasting approaches of direct and indirect communication. 

• Gaining comprehension of the principles of status culture, risk assessment in decision-making, and individuals' perception of the importance of time. 

• Identifying the traits of an individual exhibiting an internal locus of control. 

• Utilising the ideas of cross-cultural intelligence in practical situations to improve communication and collaboration among different cultures. 

You need to complete the course via the Link and achieve the certificate. Please upload your certificate along with a 100-word reflection on your learning experience, in a Word documentto the designated assignment folder on Canvas site.

LinkedIn Course 3(10%)- International Marketing Foundations: Explores the fundamental concepts of marketing within a worldwide framework, with a specific focus on the impact of cultural factors. 

Below is a concise summary of the topics covered in the course:

• Gaining insight into the behaviour and preferences of consumers worldwide, as well as comprehending the responsibilities and functions of marketers in the context of international business expansion. 

Foreign markets are evaluated using the PESTLE framework, which considers political, economic, social, technical, legal, and environmental considerations. 

• Approaches for modifying current items and generating novel concepts for international markets. 

• Considering several strategies for expanding globally, including exporting, licencing, joint ventures, and direct investing. 

• Constructing an effective marketing strategy by integrating distribution, promotional techniques, and translation.

You need to complete the course via the Link and achieve the certificate. Please upload your certificate along with a 100-word reflection on your learning experience, in a Word documentto the designated assignment folder on Canvas site.

It is essential that you complete all the assigned courses, as some of the quiz questions in this module will be directly sourced from the LinkedIn Learning modules. These quizzes are not only designed to test your knowledge but also come with time constraints, making it important for you to be familiar with the content covered in the LinkedIn Learning courses. By completing these courses, you will be better prepared to answer the quiz questions accurately and within the allotted time.

Any specific instructions: 
The HBS GradingCriteria(rubric) will evidence how marks are awarded for individual parts of

the assignment i.e. Presentation and Structure, Intellectual Curiosity and Referencing, Content, Analysis, Discussion.

• You are NOT allowed to copyany information into your assignment without using quotation marks and a reference – this is ‘plagiarism’ (a type of academic misconduct).  
• You are NOT allowed to copy from other students (or allow other students to copy from you) – this is ‘collusion’.  
• You are NOT allowed to copy from your own assignments on other modules – this is ‘self-plagiarism’.  
• You must NEVER buy assignmentsfrom websites (essay mills) – this is called ‘contract cheating’ and it is now illegal in the UK.  
• Contract cheating is a serious academic misconduct offence and also includes arranging for help with an assessment such that there is also reasonable doubt as to whose work the assessment represents.  It extends to input from a fellow student, friend, relative, or any other person, artificial intelligence with or without payment of any kind. 
• For all references use Cite Them Right
• Unauthorised use of artificially generated material (AI) in researching or presenting material for an assessment is an academic misconduct offence if you use AI tools in producing your assessment unless the use of AI tools is expressly permitted. However, even if expressly permitted, where you do not declare that you have used an artificial intelligence tool(s) in the production of your assessment, or you are dishonest about the extent to which such tools have been used, you will have committed academic misconduct.
• If you commit academic misconduct, your mark will be reduced, or, depending on the severity of the offence you may get 1% for the assignment in question or 1% for the module, and get a disciplinary warning. Repeat offenders normally face disciplinary action.

• Contact academic-skills@herts.ac.uk if you are unsure of the rules or how to avoid academic misconduct, and you will receive help. 
• Please see the UPRs relating to Academic misconduct here. 
• Ask Herts information on the use of artificial intelligence tools https://ask.herts.ac.uk/ai-tools. 
• For further help on module content and assignment details, contact your Module Leader in his or her drop-in / office hours or by email.
• Use the Learning Outcomes and HBS Grading Criteria (Rubric) to help inform you of the expectations of the assessment.
• Use CASE (Centre for Academic Skills Enhancement) websiteresources: http://go.herts.ac.uk/CASE  .  Attend CASE workshops and drop-ins to develop academic skills to meet HBS expectations(see timetable on CASE website homepage or drop-in to CASE in L064, in the LRC).
• Visit the Academic English for Business Programme Site for tips on developing your academic English and contact hbsacademic-english@herts.ac.uk if you have any questions.
• For help with Turnitin, look for the “Check your work (Turnitin Originality Report)” practice assignment in the Assignment section of all of your modules.  For help with understanding plagiarism and how to make changes to your assignment, contact hbsacademic-english@herts.ac.uk.
• Use the Online Library to access quality business information resources:
  • Library Search will help you find books, journal articles and more.
  • Use the Subject Toolkit for Business to access to industry standard databases. 
  • Use Library SkillUP for guidance for searching and referencing. 
  • Get help: use SkilIUP module chat, visit the Study Success Hub, or book an 1:1 with a librarian.