MBA7066 - Innovation and Entreprenuership Assignment Help

MBA7066 Innovation and Entreprenuership 2024-2025

Assessment Brief

Learning Outcomes Assessed

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Use of Generative Artificial Intelligence (GAI) Applications in this Assessment 

Assessment Task

Scenario:

Midlands Green Innovation Fund (MGIF)

In a significant development this year, the Midlands Green Innovation Fund (MGIF) has reached a remarkable milestone, having provided over £900 million in direct and private sector co-investment to emerging and expanding enterprises. Recognising the urgent need to drive innovation in response to climate change and to promote sustainable development, MGIF has announced the launch of a new fund dedicated to green and sustainable innovations

This initiative primarily focuses on fostering creativity, entrepreneurship, and business development within critical areas such as sustainable practices, renewable energy, eco-friendly products, and the reduction of carbon footprints. These areas are essential to achieving the climate change targets.

To support this endeavour, MGIF has allocated £180 million to finance greener and sustainable innovations, particularly during the start-up phase or in the early stages of operation. MGIF is prepared to invest up to £800,000 in each project that falls within the categories of sustainability, renewable energy, eco-friendly products, social innovation, Fintech, and carbon footprint reduction.

To qualify for this funding, applicants must:

• Select any onesocial enterprise from the categories: sustainability, renewable energy, eco-friendly products, social innovation, fintech, and carbon footprint reduction.

• Ensure that the proposed venture meets the specific criteria of MGIF to secure the £800,000 funding.
• Propose a new venture supported by evidence-based market opportunity and meet the above conditions of MGIF to secure the £800,000 funding.

The business development plan portfolio has two parts - Part 1 and Part 2. 

Part 1: should be completed before the 8thweek.  Part 1 needs to be approved by the lecturer before students can proceed with Part 2.

Part 1 - Pitch (10-minute presentation) – Formative Assessment 

Pitchthe new venturein class to be approved by the lecturer. You should have up to 10 slides.  Presentation time: 10 minutes and should include:
a) Context of new social venture in your chosen area;
b) Evidence-based critical analysis in support of your new venture;
c) Identify the relevant stakeholders, risks and resources required. 

Part 2 – Business Development Plan Report with 5000 words - Summative Assessment

Produce a 5000-word business plan for your new venture, which answers all five tasks of the assignment brief. The structure should be as follows:

Task 1.Executive Summary and Introduction.(15%)
Critically evaluate social entrepreneurship as part of Innovation and Entrepreneurial thinking.(300 words)

Task2- Entrepreneurial Thinking, Market Opportunity Evaluation and Value Proposition. (30%)
Introduce your chosen new venturewith value proposition,the mission and the vision. A critical analysis of evidence-based market opportunity. Analysis should be supported by facts and figures. Additionally synthesise findings to support innovative value proposition for the new venture. Also include a critical evaluation of resources implications and key partners your new venture.(2000 words)

Task 3.Stakeholders and Risk Analysis. (25%)
Critically evaluate stakeholders’ analysis and risk analysis related to your new venture. 

For stakeholders’ analysis select any one of the three models from Mendelow’s model, Salience Model, RACI matrix model, apply the selected model to your stakeholder’s analysis and justify the selection of the model.  While performing the risk analysis, ensure you cover financial, commercial, technical, and legal risks using risk matrix chart.(1500 words)

You can use AI for this Task3to generate steps / template of the models for stakeholder analysis and risk analysis matrix. However, the content discussion should be your own in the context of your chosen new venture with relevant references.

Task 4. Develop and justify your strategy for the new venture using any one of these three models (Business Canvas, Hybrid or Social Business)or any other appropriate model you select justifying the suitability of the chosen model. (700 words)

Task 5: Conclusion (500 words) 

Reference List (Not included in word count)

• Appendix (Not included in the word count)
• PowerPoint Slides from Part 1 (Not included in the word count)

Important information

Minimum Secondary Research Sources Requirements

References - Level HE7

It is expected that the Reference List will contain.

As a MINIMUM the Reference List should include:

• between fifteen to twenty sources
• four refereed academic journals
• five academic books
• DO NOT USE: Wikipedia, blogs or untrustworthy sources of information as references otherwise you will lose marks.

Citations and references should follow the Harvard Referencing System: see https://www.bolton.ac.uk/leaponline/My-Academic-Development/My-Writing-Techniques/Referencing/Level-2/Harvard-Referencing.aspx. 

Specific Assessment Criteria/Marking Scheme: 

Appendix A - Provides a rubric identifying specific assessment criteria (rubric) for the elements identified in the proforma feedback sheet. 

Appendix A – Specific Assessment Criteria (Rubric)

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