MG413

Data insights For Business Decisions

In-class Presentation: w.c.08/04/2024.

Submission via VLE by 19/04/2024 before 2 pm.

The UK tech sector employs over 1.7 million people, was valued at $1 trillion (£764bn) for the first time in 2022 andadds over £150bnto the UK economy every year. Companies in the digital economy apply their tech and expertise to solve problems and enhance day to day services, providing benefits for consumers across food delivery, health, energy, and many more sectors. The tech industry encompasses several business sectors, like e-commerce, internet software and services, financial technology, consumer electronics and telecommunications.

In groups of no more than 4 members, prepare a 15-minute presentation on the ‘ Role of data and information within the Technology industry’ – you can chooseone or moresector and organisations to help illustrate your findings.

Your presentation should coverthe following tasks:

1. What type of data is collected and howis it usedby the industry / sectors / organisation(s) . Identify if this is Big Data, and if this is 1st, 2nd, or 3rd party data?
2. Describe traditional market research andhow this is different fromBig Data andused in the industry / Sectors.
3. Explain how information is captured and stored with key references to typesof databases andmanagement information systemsand find examplesfrom the sector.
4. Describe the impactof technological development on the roleand use of data in the business decision makingprocess within thisindustry / sector.
5. Set out howinformation and datais used withinthe day to day operations of organisations withinthis sector and what is its strategic importance to the organisations withinthis industry.
6. Set out a research plan for thisindustry to improve data capture and its usein a sector/organisation.

See below for specific task requirements.

Your slide deck should have an agenda, introduction, clearly defined sections / headings and a conclusion. Yoursources should be cited on the slideand then fullyreferenced in a reference listslide at the end of the presentation.

It is anticipated thatyou will use specific organisational examples as well as sectorspecific information.

You willalso have the opportunity to work on your grouppresentations during seminar time and you can get tutor feedback on a draft presentation in the week before your pre-arranged timeslot.

All groupmembers should participate in the delivery of this group presentation.

You must submit one file (Word or PDF) that includes:

• The slidesof your grouppresentation;
• Accompanying notes and supporting material;
• A detailed group log, registering who has carried what work.

Assessment and Feedback

• Please keep a record of group work meetings, including attendance and work allocation andwork done to the required standard. This should be submitted with the final report and slides. Use Microsoft OneDrive or GoogleDocs to do this.
  • Presentations will take place in a pre-arranged timeslot during normal tuition hours for this module.Failure to attend or failure to be punctual (without good reason) will be treated accordingly.
  • Presentationswill be timed.
  • You will receive verbal feedback immediately after your presentation so you may want to have a pen and paper to hand to record some of this feedback.
  • You should use this feedback to make alteration to yourfinal submission on LSST Connect.
  • You will NOT be provided with your grade at this time but viaLSST Connect withina three-week periodfollowing the submission deadline.

Please reference your work according to the Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2016) Cite them right: the essential reference guide. 10th ed. Basingstoke: Palgrave Macmillan. Copies are available via the university library.

You are expected to provide at least threereferences to support your presentation.

Your workwill be assessed on the extentto which it demonstrates yourachievement of the stated

learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. A proportion of your markswill also dependupon your use of

academic referencing conventions. This assignment will be markedaccording to thegrading descriptors forLevel 4.

This being a group presentation you will be receiving a mark for the performance of the group (this mostly relates to the structure and the content of your presentation).

Each member of the group will be questioned on the section of the presentation they have given. Individual markswill be adjusted based upon whether their individual contribution of the knowledge and understanding of their task and its link to whole project is appropriate for this levelof study.

This assignment should be submitted electronically.

Please use the relevant Turnitin submission pointin the Upload My Assignment area on LSSTConnect.

Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word and PDF. Your file must also contain at least 20 words of text, consist of fewer than 400 pagesand be less than 40MB in size.

You can submit your work as many times as you like before the submission date. If you do submit your work morethan once, your earlier submission will be replaced by the most recent version.

Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your LSST e-mail address. Please keep this receipt for future reference, along with the original electronic copy of your assignment.

• You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://bucks.ac.uk/     data/assets/pdf_file/0024/9546/Academic- Misconduct-Policy.pdf. In submitting yourassignment, you are acknowledging that you haveread and understood these regulations.

This assignment should be submitted before 14:00 UK time on the set date of submission.

Work that is submitted up to 10 working days beyond the submission date will be accepted as a latesubmission. Late submissions will be marked, andthe actual markrecorded but willbe capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be markedand will be treatedas a non-submission.

Feedback and marks for this assignment will be available three weeks afterthe day of the submission.

0-34 (F)–

Fail

35-39 E –

Marginal fail

Knowledge and Understanding (30%)

This should include evidence of:

Types of data is collected and used by the organisation

The orthodox market researches How information is captured and

stored

The                           work

demonstrates                         an insufficient understanding                          of types   of    data is collected and used by the organisation, the orthodox                      marketresearches and how information                               is captured and stored.

The work demonstrates highly accomplished understanding of types of data is collected and used                  by                  the

organisation,                               theorthodox                         marketresearches and how information is captured and stored.

Analysis and criticality

(20%)

This should includeevidence of:

Logic argument in discussing the differences and connections of concepts as detailed in the assignment tasks. Use the range of course and other materials

Work demonstrates a limited or no ability to develop linesof argument and make sound judgements of discussing the differences and connections of concepts as detailed in the assignment tasks.

Little or no use of relevant and appropriate sources to support arguments

Work demonstrates an insufficient ability to develop lines of argument and make some sound judgements of discussing the differences and connections of concepts as detailed in the assignment tasks.

There is some limitedevidence of the ability to select evaluate and comment on a limited rangeof relevant and

appropriate sources to support arguments

Application,  evaluation and recommendation (30%)

This should includeevidence of:

The impact of technological

development on the role and useof

The work demonstrates a limited or no ability to apply and identify the impact of technological development and use of data, its strategic

importance and make recommendationsto

The work demonstrates an insufficient ability to apply and identify the impact of technological development and

use of data, its strategic importance

The work demonstrates a sufficient ability to apply and identify the impact of technological development and use of data, its strategic importance and make

recommendations to improve data capture

The work demonstrates an ability to apply and identify the impact of technological development and use of data, itsstrategic importance and make

recommendations to improve data capture

The work demonstrates an ability to apply and identify the impact of technological development and use of data, its strategic importance and make

recommendations to improve data capture

The work demonstrates an ability to apply and identify the impact of technological development and use of data, itsstrategic importance and make

recommendations to improve data capture

The work demonstrates an ability to apply and identify the impact of technological development and use of data, itsstrategic importance and make

recommendations to improve data capture

data in thebusiness decision making process within your chosensector

Data used and itsstrategic importance to the organisation within its sector Recommend improving data capture and use in

a sector/organisation

Transferable skills (20%)

This should includethe evidence of:

Presentation and reference skills

Professionalism

Demonstrates limitedor no ability in verbal communication is unclear (pace,pitch, clarityand enthusiasm) and no attemptin presentation designwith no structure and no attempt to support with visualaids, all texts.

Too many errors in referencing or no reference.

Demonstrates limitedor   no         ability                  in professionalism (punctuality,                time-

management way more exceeds15 minutes or too shortpresentation, dress and inability to respond and handlequestions)

Demonstrates                              an insufficient abilityin verbal

communication (pace, pitch,clarity and enthusiasm) and insufficient presentation design withno structure andno attempt to support with visualaids, all texts.

Limited attempts to adheres to rules of Harvard Referencing in text,many elements missingin reference list.

Demonstrates                            an insufficient abilityin professionalism (punctuality,                          time-

management way more exceeds15 minutes or too short presentation, dress and inability to respond and handle questions)

Demonstrates                              a sufficient ability in verbal communication (pace,pitch, clarity and enthusiasm) and basic presentation design with some attempt to provide structure and may/may not support with visual aids.

Satisfactory adheres to rulesof Harvard Referencing in text, some elements missing in reference list.

Demonstrates                            a sufficient     ability                     in professionalism (punctuality,                             time-

management may exceed 15 minutes or too shortpresentation, dress and ability to respond and handle questions to some extents)

Demonstrates consistent                      and confident    ability                      in verbal communication (pace, pitch, clarity andenthusiasm)                        and

presentation designwith some structure and attempt to support with visual aids.

Good adheres to rules of Harvard Referencing in in text and ref list.

Demonstrates consistent                                and confident    ability                       in professionalism (punctuality,                             time-

management may exceed 15 minutes, dressand ability to respond and handle questions reasonably)

Demonstrates                        highproficient                    ability                                               in verbal communication (pace, pitch, clarity and enthusiasm)                                               and sophisticated presentation                          designwith clear structure and support well with visualaids.

Very good adheres to rules of Harvard Referencing in text and in reference list

Demonstrates                      highproficient                    ability                                              in professionalism (punctuality                                            time-management well in 15 minutes,    dress                                      and ability to respond and handle questions well)

Demonstrates                               highlyaccomplished ability in verbal communication (pace, pitch, clarity and enthusiasm)                                                         and sophisticated presentation                           design with clear structure and support with excellent visual aids.

Excellent adheresto rules of Harvard Referencing in text and in reference list.

Demonstrates                       highly accomplished abilityin professionalism (punctuality                            time-management well in 15 minutes,                  dress                    and ability to respond and handle                      questions excellently)

Demonstrates exceptional ability in verbalcommunication (pace, pitch, clarity and enthusiasm)                              and sophisticated presentation                           design with clear structure and support                                  with

outstanding visual aids. Outstanding adheres to rulesof Harvard Referencing in text and in reference list.

Demonstrates exceptional ability in professionalism (punctuality and time-management well in 15 minutes,                  dress                  and outstanding ability to respondand handle questions)