MSc Management Assignment Help

BPP Course work Cover Sheet

Please use the table below as your cover sheet for the 1st page of the submission.The sheet should be before the cover/title page of your submission.

Programme : MSc Management

Module: Principles of Management

Course work Assessment Brief

CW3 Cohort

Submission mode :Turn it in online access

1.General Assessment Guidance

• Your summative assessment for this module is made up of this individual course work

submission which accounts for 100% of the marks.

• Please note late submissions will not be marked.
• You are required to submit all elements of your assessment via Turn it in online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
• For course work,the submission word limit is 5,000 words.You must comply with the word count guidelines. You may submit LESS than 5,000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put your student registration number(SRN) which will ensurey our submission is recognised in the marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50%to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.

YoucanfindfurtherinformationonHarvardReferencingintheonlinelibraryontheHub.Youcan use the following link to access this information: https://bpp.libguides.com/home/business

• BPP University has astrict policy regarding authenticity of assessments.In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and UPPs which are available on the HUB in the Help and Support section under Documents and Forms.
• Use of AI in assessments is only allowed for the purposes of reviewing a draft, correctinglanguageerrorsorifspecifiedinthesummativeassessmentbrief.IfyouhaveusedAIforanyof these purposes, you should indicate this on the Assignment Cover sheet. For more information regarding acceptable and unacceptable use of AI, please enrol onto the Generative AI Foundations course on the HUB.
• YoushouldincludeacompletedcopyoftheAssignmentCoversheet.Anysubmission without this completed Assignment Cover sheet may be considered invalid and not marked.

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Assessment Brief

This module is assessed through one graded element worth 100%. You must achieve at least 50%to pass the module. For this assignment you will produce a 5000-word management report on Ryanair including a skills development plan and a reflective statement, in an academic style.

By completing this assessment, you will achieve the following learning out comes(LOs):

LO1–Applyknowledgeandunderstandingofthekeymanagementtheoriesandconcepts/practices to contemporary organisations.

LO2–Criticallyanalyseandhighlightthekeyprinciplesandfunctionsofmanagementincluding planning, organising, leading and controlling.

LO3–Evaluate the dynamics of global business environment, and the need for effective management as a value adding universal activity at global, national and local levels.

LO4–Criticallyreflectontheirownmanagementcompetenciestodesignaskillsdevelopmentplan, which is aimed at their future career aims and objectives.

Assessment Scenario

Acting as a business consultant, you are required to analyse the management functions and practices and write a business report for the senior management team of Ryan air. You must utilise the techniques and concepts you have covered in the module.You must also provide a skills development plan and reflective statement.

Ryanair–anultralow-costairline

In 2023, Ryanair (based in Dublin) reported that it had carried over 168 million passengers in the year ending 31 March 2023 (FY 22–23), 74 per cent more than last year. Revenue had more than doubled (up 124 per cent) and profit after tax was 1,430 million euros, against a loss of 355 million eurosin FY21–22. It expect stocarry 185 million passengers in FY23–24.Costs,excluding fuel,of31 euros per passenger, were now back to the pre-Covid level and lower than all competitors. Its load factor – the proportion of seats filled on its flights – rose to 93 per cent from 82 per cent the year before.

In FY 22–23, they opened five new bases and 300 new routes. Management plans to continue gaining market share from rivalsin Western Europe,as well asstimulating demand in Central and Eastern Europe.

Aviation is a major source of carbon emissions, so Ryanair management invests heavily in fuel- efficient aircraft. During FY21–22, they introduced 73B737‘ Game changer’aircraft,which deliver ‘4% more seats per flight yet burn 16% less fuel’.1 They are also investing in the production of sustainable aviation fuel (SAF) and hope to power 12.5 per cent of flights using SAF by 2030.

Tony Ryan (1936–2007), the son of a train driver, left school at 14 to work in a sugar factory and in 1954 joined Aer Lingus, the state-owned Irish airline, to work as a baggage handler. By 1970, he over saw the air craft leasing division, lending Aer Lingus air craft and crews to other airlines. This gave him the idea of creating his own aircraft leasing company, which he did without delay.

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In 1985, he founded Ryan air, with a single aircraft flying between Ireland and the UK, to compete with his former employer. The Gulf War in 1990 discouraged air travel and caused financial problems for Ryan air. Rather than close it, Ryan and his seni or managers (including Michael O’Leary,now Chief Executive) decided it would be a‘ no-frills’operator,discarding the conventional features of air travel such as free food, drink, newspapers and allocated seats. Staff (including pilots, ground staff and cabin crews) would serve customers who wanted a functional and efficient service, not luxury.

In 1997, changes in European Union regulations enabled new airlines to enter markets previously dominated by national carriers such as Air France and British Airways. Ryan air quickly opened new routes between Dublin and continental Europe, and between European cities: although based in Ireland, 80 percent of routes are between air ports in other countries. Tony Ryan also turned Ryan air into a public company by selling shares to investors.

In May the company issued a statement of the results for 2022–23.

This case study and more information can be found in the core text book on the following reference:

RYAN AIR: Boddy, D., (2024) Management: An Introduction, 9th Edition, Page 12. Available at: https://online.vitalsource.com/reader/books/9781292727974/epubcfi/6/20[%3Bvnd.vst.idref%3Durn_pearson_manifest_9df8d20b-4028-4bbd-ba8a-ee7e8d7fd6ec]!/4

Ryan air corporate website : https://corporate.ryanair.com/

It is recommended that you should carry out a substantial a mount of independent and individual research to strengthen your understanding of the business context and the preferred style of management.

Assessment Tasks

You are to critically analyse and evaluate the current management practices at RYAN AIR. You must recommend changes based on your evaluation that RYAN AIR must implement to improve its success.

Task 1–Key Management Theories, Concepts and Practices(LO1)

For RYAN AIR discuss how management theories, concepts and practices are currently adding value. Explain, with evidence, what these management practices have contributed to the success of the RYAN AIR brand.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

Task 2– Management as a value adding universal activity (LO3)

Evaluate the dynamics of the global business environment. Discuss how the management at RYAN AIR have adapted their strategies and methods, at global, national and local levels adding value to the subsidiary.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

Task 3–Key Principles and Functions of Management (LO2)

Critically analyse the management approach taken by the management at RYAN AIR to address the key challenges. Highlight the key principles and functions of management (planning, organising , leading and controlling), with supporting evidence.

Support your arguments with reference to appropriate academic literature, case study material sand your independent research.

Task 4–Critical Reflection and Skills Development Plan (LO4)

For this task, you are required to produce a Skills Development Plan (700 words) plus a 500-word Reflective Statement. You are required to reflect on your own management competencies, inline with your career goals.

Support your arguments with reference to appropriate academic literature, and your independent research.

Assessment Guidelines

Introduction:

• Introduce RYAN AIR and explain the context of your management report.
• Briefly discuss the current issues at RYAN AIR.

Task 1–Key Management Theories, Concepts and Practices (LO1)

• Explain how management is contributing to adding value.
• DiscussthefourphilosophiesoftheCompetingValuesFrameworkandidentifyONEother relevant management theory that is driving the management approach at RYAN AIR.
• The relevant management theory must be appropriate to your answer. You may choose to consider the following theories: Scientific Management Theory, Bureaucratic Theory, Administrative Theory, Contingency Theory, TQM Theory etc.NOTE: This list is not exhaustive,and you should choose the most appropriate theory in your answer –DO NOT attempt to apply all theories.

Task 2–Management as a value adding universal activity (LO3)

• Consider applying the LoNG-PEST framework, or Porter’s 5 forces to evaluate what RYAN AIR should do differently at global, national  and local levels.
• Base do the above analysis, identify and evaluate one global factor which can create opportunities and one which can pose threats to RYAN AIR.
• Refer to specific details of where the management of RYAN AIR can add value.

Task 3–The key principles and functions of management (LO2)

• Keeping in view the current/expected environmental changes from your findings in Task 2, identifyandcriticallyanalyseoneinternalchallengefacedbythemanagementofRYANAIR.
• Highlightthekeyprinciplesandfunctionsofmanagementincludingplanning, organising, leading and controlling, which can be applied by management to address this challenge.
• In your answer,you should justify your choice of one internal challenge with reference to the appropriate application of an academic models (for example: Value Chain analysis or VRIO, Mendelow’s matrix etc.).

Task 4–Critical Reflection and Skills Development Plan (LO4)

• Complete your Personal SWOT below:

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• Complete the following Skills Development Plan, aimed at addressing your future career aims and objectives:

• Provide a 500-word Reflective Statement on what you have learned of your own management competencies during this Module.
  • This Reflective Statement should be written in the first person.
  • Apply an appropriate personal reflection model such as Borton, Kolb's Cycle, Maslow's or GROW model.
  • Focus your answer on the areas of key professional skills, including self- management, problem-solving and decision-making.
  • Your personal reflection should be based on your Personal SWOT and Skills Development Plan.

Conclusion

Provide a conclusion that summarises your recommended changes that the RYAN AIR Subsidiary should implement to improve its success.

Report Structure

Your report structure should include the following sections:

• Cover page (BPP University Administration Cover Sheet)
• Table of Contents
• List of Abbreviations (ifa ppropriate)
• Introduction          (100)
• Task 1                        (1200)
• Task 2                        (1200)
• Task 3                        (1200)

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• Task 4                        (1200)
• Conclusion             (100)
• References
• Appendices (if required)

Word count: 5000 words

Word count – only applies to the main body (shown in bold);i.e.,cover page, table of contents, list of abbreviations, references, and appendix are not part of the 5000 words.

If you have any further questions about this assessment, please contact the module leader or your tutor.

Academic Skills, Structure and References

• Work demonstrates intellectual originality,integrity,coherence,creativity and imagination.
• Professional academic standards are followed consistently.
• Structure is in line with the given instructions.
• Tasks 1, 2 and 3 must be written in 3rd person,using an academic style.
• Task 4 must be written in the first person.
• Give a professional appearance with consistent formatting.
• Spellings and grammar are correct.
• Each page has page number in the Footer.
• Any tables or figures are correctly labelled.
• Tables and figures do not cross boundaries,unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in text citations (see referencing guides and https://bpp.libguides.com/c.php?g=699362&p=5022940)

Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes(LOs)

The above table is an indicative word count for the planning of each section of the report.You must ensure that the final report is not over the 5,000 words as indicated in the guidance.

1.Marking Guide

The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric: