Student Information

(To be filled by the student prior submitting the assignment)

LO1, 2, 3 & 4

D1 Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions.

P1 Achieved/Not Achieved

M1 Achieved/Not Achieved

D1 Achieved/Not Achieved

P2 Achieved/Not Achieved

M2 Achieved/Not Achieved

LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.

P3 Achieved/Not Achieved

M3 Achieved/Not Achieved

P4 Achieved/Not Achieved

M4 Achieved/Not Achieved

PASS/MERIT/DISTINCTION/REDO

Date:  

Summative Feedback:

Overall Feedback on current work with emphasis on how the student can improve and achieve higher grades in future.

LO1: Analyze the impact and influence which the macro environment has on an organization and its business strategies.

LO2:   Assess an organization’s internal environment and capabilities.

LO3:   Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector.

LO4:   Apply models, theories, and concepts to assist with the understanding and interpretation of strategic directions available to an organization.

The submission is in the form of an individual written report. This should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs, and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The recommended word limit is 2500 to 3,000 words, although you will not be penalized for exceeding the total word limit.

Scenario: 

You are hired as a Corporate Strategy Consultant by UNIQLO [Japanese fast fashion brand popular in Asia, US and Europe operating in over 2000 stores worldwide] to plan its entry strategy to open their first store in United Arab Emirates [UAE]. You have been assigned to prepare a report that includes the environmental analysis and strategic growth management plan based on the use of recognized internal and external analytical tools.

Task 1

The task 1 will require a presentation to be made to the client management for convincing them on the need to plan an entry strategy to enter the UAE markets and to include the 1, 2, 3 parts.  (Not over 15 slides)

1. Critically analyze the impact and influence of macro environment in UAE on the strategic management decisions to be made by Uniqlo applying the PESTLE model. 
   1. Analyze the internal environment and strategic capabilities of Uniqlo using Value Chain Analysis. 
      1. Critically evaluate the internal environment to assess the organization’s internal structure, capabilities, and skill set. 

Task 2

The task 2 involves a written report that should include the following:

1. Evaluate the competitive forces in UAE applying Porter’s Five Forces Model for Uniqlo. Devise appropriate strategies to improve competitive edge and market position based on the outcomes of Porter’s Five Forces analysis.

1. Interpret and devise a strategic management plan for Uniqlo applying a range of theories, concepts and models like Porter’s Generic Strategies, Ansoff’s Matrix and Bowman’s Strategy Clock (any one of the three models is mandatory). 

1. In the proposed plan discuss the tangible and tactical priorities and objectives, and thereafter critically analyze and interpret the relevant information to produce strategic directions, objectives, and tactical action which Uniqlo can adopt.