Submit a document in the form of a “Formal Report” to the Director of the organisation. Include title page, table of contents, introduction of your chosen organisation, conclusion and recommendations. Citations, bibliography and references should be done according to the Harvard System. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. The recommended word limit is 4,500(+ /- 10%) words.

LO1 Analyse the impact and influence that the macro environment has on an
organisation and its business strategies
LO2 Assess an organisation’s internal environment and capabilities
LO3 Apply the outcomes of an analysis, using an appropriate strategic management
tool, in a given market sector

• Enhanced managerial skills required for roles in competitive market sectors with enhanced strategic planning insight for improved organisational business performances 
• Sufficient strategic knowledge and understanding required to develop business plans and operational direction positively, efficiently and effectively
• Awareness of different types of strategic approaches with tactful operational direction

A thorough knowledge and understanding of the theories, models and concepts that could significantly support an organisation’s strategic choice and direction and an organisation’s decision making and planning

Toyota is under increasing pressure to accelerate its shift toward full electrification amid regulatory mandates, shifting consumer preferences, and competitive advances from EV-first companies like Tesla, BYD, and Rivian. Despite its hybrid legacy, critics argue Toyota is lagging in its battery EV roadmap.

You are tasked with evaluating the viability of Toyota’s electrification strategy within major markets (e.g., EU, US, China). Develop an action plan focused on improving agility, forming strategic alliances, investing in battery innovation, and navigating supply chain constraints. How can Toyota position itself as a key player in the global energy transition while retaining cost-effectiveness? The student may choose any other MNC from the same sector.

Manager Corporate Strategy in Multi National Company (MNC)

You have recently joined Toyota Motors (you may choose any other MNC in the same sector) as a “Corporate Strategy Manager”. The Director has asked you to prepare a formal report on the existing strategic direction of the organisation and create a strategic growth management plan that covers the following aspects in your work. 

Part A - Internal and External Analysis (To cover LO1; LO2; LO3):

You need to do comprehensive research of the chosen organisation and complete an Internal and External Analysis that provides a basis for strategic planning by using suitable analytical frameworks like SWOT, PESTEL, VRIO, McKenzie 7s model, etc. (Use minimum 2 tools for internal analysis and 2 tools for external analysis). With the help of data and information collected through research and the outcome of your applied models, make a justified assessment of the strengths and weaknesses of the organisations capabilities and critically evaluate their internal and external capabilities for setting future strategic direction. You need to determine appropriate models (like Porter five forces) for analysing the market sector of your chosen organisation and justify the reason for choosing this model. 

You also need to devise the strategic objective for your organisation and create valid strategic directions for successfully achieving the set objectives based on critical interpretation of internal and external data and collected information. At the end, give recommendations to the chosen organisation and critically evaluate those recommendations.

You should assess the strengths and weaknesses of the organisation’s internal capabilities, structure and skills-sets by interpreting information and data through SWOT analysis informed by PESTLE and applying other relevant analytical models, tools and frameworks such as McKinsey’s 7S model as a management tool and VRIO/VRIN as a framework. You should also be able to develop strategic plan by utilising appropriate strategic approaches such Ansoff’s growth vector matrix, organisational audit and benchmarking indicators where applicable.

LO1 Analyse the impact and influence that the macro
environment has on an organisation and its business
strategies

LO1, LO2, LO3 and LO4

 

D1 Create a set of valid
strategic directions,
objectives and tactical
actions for successfully
achieving strategic
alignment, based on
critical interpretation of
internal and external
data, and information

P3 Determine appropriate
management tools to
analyse a given market
sector for an organisation
and inform strategy.

P4 Devise appropriate
strategic objectives, based
on the outcomes of
analysis for an
organisation to inform
strategy.

Submit a document in the form of a “Strategic Management Plan'' to the Director of the organisation that addresses the set brief. This should be written in a structured format, making use of heading and sub-headings and using business language. A bibliography should be provided using the Harvard referencing system. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. 

The recommended word limit is 1,500 words (+ / -) 10%), although you will not be penalised for exceeding the total word limit. Your strategic management plan needs to be fully integrated into the overall strategic objective and analysis done in part A.

• Creating a strategic plan using different models, theories and concepts in line with the strategic objectives of the organisation
• Developing research skills for evidence-based application and decision making
• Analysing the competitive advantage in a market sector and map it with the organisation’s strategic plan 
• Evaluating strategic directions of the organisation

Recommending creatively and critically the most appropriate growth platform and strategies for organisation

In your role as a “Corporate Strategy Manager” at the Leading Automotive Company, you have successfully produced the report on the internal and strengths and weaknesses and analysed the market sectors using different models and have devised the strategic objectives for your chosen organisation. The report is appreciated by your line manager who has assigned you a new task.

 

You have now been assigned to develop a strategic management plan for setting the long-term direction of the organisation. It must clearly articulate the objectives that have tangible and tactical strategic priorities and direction. The strategic plan must also clearly align to the overall organisational objectives set in part A. 

You line manager has guided you what to cover in the “Strategic Management Plan”. He/she advised to include organisational mission, vision and the objectives set in the part “A” for starting the plan. The plan should cover application of some relevant models or theories to interpret and devise strategic planning for chosen organisation like porter generic strategy, hybrid strategy, strategy positioning, etc. You also need to design and apply strategic management plan which help to improve the competitive advantage of the organisation in Electrification & Energy Transition scenario by clearly defining the tangible and tactical strategic priorities and objectives. The plan should also include the resources required with the timeline for achieving these targets.

P5 Apply a range of
models, concepts or
theories to interpret and
devise strategic planning
for a given organisation.

P6 Design a strategic
management plan,
applying appropriate
strategies to improve
competitive edge and
market position based on
the outcomes.

Student declaration

I certify that the evidence submitted for this assignment is my own. I have clearly referenced any sources and any artificial intelligence (AI) tools used in the work. I understand that false declaration is a form of malpractice.