Unit 8: Innovation and Commercialization Assignment Help

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1. Complete the title page with all necessary student details and ensure that the signature of the student is marked in the declaration form.
2. All assignments must be submitted as an electronic document in MS Word to the LMS (Use 12 Times New Roman script).
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1. Adherence to the deadline of submission date.
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5. Harvard Referencing System and Citations are strictly followed.

Case Study: Automotive – Save Lives initiative.

“With a three-year-old Arab boy tragically dying after being forgotten in a bus in Ajman, the horrors of being left in vehicles are back in focus.

The little boy had fallen asleep after boarding the bus, but the supervisor failed to spot him. The boy was found four hours later, the police said. He was rushed to a hospital, where he passed away.

A similar incident was reported in Dubai’s Al Quoz in June 2019.

Six-year-old boy Mohamed Farhan Faisal had dozed off after boarding a 14-seater bus. The driver and other students failed to notice the little boy, who was in the second row of the bus, as they alighted outside their centre. The body was discovered over seven hours after the bus was parked and locked.

Police forces across the country have time and again issued advisories about the dangers of leaving children in locked vehicles.

Experts had pointed out earlier that temperatures in locked vehicles parked under the direct sun can soar up to 60 degrees Celsius.

Leaving or forgetting a child inside a vehicle in such extreme hot conditions exposes children to heatstroke and suffocation. This could lead to death in lesser than 10 minutes.

Police have in the past reported several incidents where children were left behind in locked vehicles while sleeping in the rear seats. “ (Reporter, 2022)

These reports have time and again alarmed people on the dangers of leaving children within the cars. However, regardless of how many warnings are given to parents, adults, bus drivers etc land up leaving children in the car leading to a death of the child. 

References:

Reporter, S., 2022. Children forgotten in locked vehicles could die in minutes. [online] Khaleej Times. Available at: <https://www.khaleejtimes.com/uae/3-year-olds-death-in-bus-kids-forgotten-in-locked-vehicles-could-die-in-minutes> [Accessed 15 May 2022].

Hint: A solution provided by a child in one of the innovation projects is having a system to detect levels of oxygen/ carbon dioxide in the closed car and open windows when oxygen level drops or carbon dioxide level rises, thereby preventing accidental deaths of children or pets locked inside the car.

Scenario:

You have been hired as the Innovation Consultant for the government and have been asked to come up with a commercial solution that will not only save lives but also help generate business. Innovation has become the necessity of most companies to survive and retain competitive advantage. Innovation should be able to give the company USP and also make it sustainable over long terms. The Government is asking you to submit a report on the sustainability innovations, technology innovations, hospitality innovation and other areas which your idea can benefit from. 

The report will use two organizations which are innovative in their own to answer the tasks given below

Part 1

1. Choose any two organizations (One must be an automotive and another can be any) and provide its background. Compare your automotive organization with any other organization that embedded innovation differently and how that impacted the organization.
2. Critically evaluate how different types of innovation are successfully processed within different organizational settings. 
3. Explain the value and importance of innovation to organizations and how this can be embedded within the organizational vision, leadership, teamwork and culture to promote this company further into the market and what can the leadership do to develop an environment and culture of innovation.
4. Analyze and apply the Design Thinking model to your automotive Company including the improvisations

1. Critically evaluate what challenges are envisaged during the New Product Development and how can these be overcome to develop a successful innovative product.

1. Critically analyze how this Company can measure the success of its newly developed innovation. (You are required to present the Innovation funnel and the adaptability of Frugal innovation model for the main product)

1. Explain the 4Ps of innovation and how this supports capability and management of innovation. Advise the Company which form of innovation they should engage in.

The submission on the LMS is in the form of an individual written report. This report should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs, and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard Referencing System. The recommended word limit is 2,500–3000 words, although you will not be penalized for exceeding the total word limit.

Part 2

1. Determine techniques for testing the effectiveness of the new product for commercialization. Identify the solution to the problem and build a detailed business case, using the commercial funnel to highlight strategic capability meeting following guidelines:

1. Matching goals to funding resources and ways to access funding.
   1. Assessment of risk.
      1. Value analysis applying frugal innovation.

1. Evaluate and present with evidence which different tools this Company can use to develop, retain, and protect the knowledge and intellectual property of the company.

NOTE: Task 5 and Task 6 submission is a PowerPoint presentation (15 slides) made to relevant audiences and the proceedings recorded and uploaded to student Portfolio and to be retained by the Learner till certification. The link to the recording should be inserted in the Assignment to be submitted.

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