Unit number and title

The local chamber of commerce has many members who run small businesses. The members are interested in using social media to promote their businesses but know very little about it. The chamber of commerce has approached your school/college as they understand learners study a unit on social media in business. As a learner studying a unit on social media in business you have been asked to provide a presentation on using social media for business purposes to deliver to the members of the chamber of commerce.

Create a presentation to deliver to the chamber of commerce in which you provide an evaluation of the different ways in which a business can use social media. You should cover how social media can be used to interact with customers and promote business products and/or services. You should also cover ways in which social media can be used to target a specific audience and the audience profiles of different social media sites. 

Presentation slides and speakers notes

• Social Media Examiner is one of many blog sites with lots of up-to-date articles about using social media for business purposes:
  www.socialmediaexaminer.com
• Social Media Today also focuses on social media marketing for business:
  www.socialmediatoday.com
• Articles from the UK Guardian newspaper on a wide range of issues related to social media: www.theguardian.com/media/social-media

Above are some examples of websites. Further useful resources may be found at http://qualifications.pearson.com/en/support/published-resources.html#step1

Pearson BTEC International Level 3 Certificate in Information Technology

Pearson BTEC International Level 3 Subsidiary Diploma in Information Technology

Pearson BTEC International Level 3 Foundation Diploma in Information Technology

Pearson BTEC International Level 3 Diploma in Information Technology

Pearson BTEC International Level 3 National Extended Diploma in Information Technology

Unit number and title

Unit 3: Using Social Media In Business

B: Develop a plan to use social media in a business to meet requirements

C: Implement the use of social media in a business.

Evaluating the use of social media in business.

The local chamber of commerce has many members who run small businesses The members are interested in using social media to promote their businesses but know very little about it. The chamber of commerce has approached your school/college as they understand learners study a unit on social media in business. Following on from the presentation on social media you produced for the chamber of commerce, one of the small businesses has asked you to plan and implement the use of social media within their business.

You need to:

• Identify the business aims and how it wants to use social media to meet them.
• Produce a plan to use social media in a business, annotated to justify the planning choices that have been made. The plan should identify a target audience and a keyword strategy. It should include a posting schedule with timescales identified.
• Provide evidence that you have reviewed the plan with the business owner (or your tutor acting as the business owner) and improved the plan based on the feedback you have been given.
• Produce a written evaluation of both the plan you create and its implementation against the requirements that the business has.

• Produce optimised content for posting on social media which follows the plan you have developed, annotated to show how it takes into account the target audience.

  Review data that has been collected from social media sites about the postings that have been made, explaining which posts have created the most interaction.

   

Annotated plan including purpose and aims, identified target audience, keyword strategy and posting schedule 

Evidence that the plan has been reviewed including original and improved versions of the plan

An evaluation of the plan

Annotated postings

Review of data on social media postings 

• Social Media Examiner is one of many blog sites with lots of up-to-date articles about using social media for business purposes:
  www.socialmediaexaminer.com
• Social Media Today also focuses on social media marketing for business:
  www.socialmediatoday.com
• Mashable is blog site with a UK based version with lots of up-to-date articles on social media: mashable.com/social-media/
• Articles from the UK Guardian newspaper on a wide range of issues related to social media: www.theguardian.com/media/social-media

Above are some examples of websites. Further useful resources may be found at http://qualifications.pearson.com/en/support/published-resources.html#step1